Reach, frequency and time-spent are terms that are frequently bandied about at media agencies. Working out engagement efficiency formulas allows strategists and planners to compare ratings a... Read more
The term ‘Afropolitan’ has moved just beyond defining a group of people, it defines the world they inhabit. Africa doesn’t stand still. In constant flux, it’s a continent that s... Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.