How to get around third-party cookies for targeting
The digital media ecosystem has a love/hate relationship with cookies. If you aren’t Google, you love them. If you are ...
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Tag: third-party data
How first-party data will shape the metaverse
Apple has the Health app, so it has some insight into your lifestyle, and Google owns everything you do on ...
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Important things that advertising and marketing professionals need to know about copyright
It is critical to clear pre-existing third-party material – music, images or personalities – that you intend to use for ...
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The increasing value of building your database
The death of third-party cookies is not the death of online ads or online targeting. You are still left with ...
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Apple’s ‘Auction’ ad drops the mic on third-party data
Apple does these amazing ads from time to time. There's '1984', 'Think Different' and now 'Data Auction'. It’s a reminder ...
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Connect with customers: Sell your story, not your product
The looming ‘cookie apocalypse’ or ‘death of the third-party cookie’, as announced by Google, has business and marketing experts buzzing.
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