Proven ROI models make a business case for social media
The rise of clear models and tools for measuring return on investment for social media will help to mature the ...
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Tag: Tony Sousa
The shattered landscape of media fragmentation
The world of media is changing at an unprecedented rate as technology disrupts the established business models for publishing and ...
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The business of social to drive IT spending over the next five years
Marketing directors in many organisations are soon expected to spend more money on technology than their CIOs and IT directors, ...
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Taking online risk management from the top
Online reputation management (ORM) is emerging as a board-level issue for companies that want to demonstrate sound corporate governance and ...
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Keeping an eye on South Africa’s reputation
Acceleration Media has won a three-year contract with Brand South Africa to monitor and analyse media mentions of South Africa ...
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Long-term, strategic approach to mobile apps, mobile web is best
Many South African companies looking for new mobile marketing opportunities may benefit from experimenting with the humble .mobi portal before ...
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