The rise of clear models and tools for measuring return on investment for social media will help to mature the channel and grow its value to brands in South Africa. New tools that allow mark... Read more
The world of media is changing at an unprecedented rate as technology disrupts the established business models for publishing and advertising, and as consumers change the ways in which they... Read more
Marketing directors in many organisations are soon expected to spend more money on technology than their CIOs and IT directors, with social media monitoring and engagement platforms likely t... Read more
Online reputation management (ORM) is emerging as a board-level issue for companies that want to demonstrate sound corporate governance and risk management, says Tony Sousa. Online reputatio... Read more
Acceleration Media has won a three-year contract with Brand South Africa to monitor and analyse media mentions of South Africa across global digital and traditional media. “Brand South Afric... Read more
Many South African companies looking for new mobile marketing opportunities may benefit from experimenting with the humble .mobi portal before they start investing in mobile applications for... Read more
