The video ad world will change more in the next three years than it has in the past 60. Read more
[PRESS OFFICE] Digital advertising leader Exponential Interactive has announce that it is rolling out its new, video-driven business division, VDX.tv, in international markets. Read more
Advertisers desperately need to reach young video viewers, but can’t find them at scale on TV because their screen time is spent playing premium video games. Read more
Will the TV industry start moving away from its myopic focus on demographic TV ad buying, adding audience base into the mix? Read more
What will happen when brands start splitting their business between media agency-handled buying and then deal directly with TV networks for their audience and outcome buying? Read more
