Tag: TV buying

The video ad world will change more in the next three years than it has in the past 60.

With this terrible public health crisis unleashing extraordinary disruption on every part of the media industry, there’s no time like ...

Digital advertising leader Exponential Interactive has announce that it is rolling out its new, video-driven business division, VDX.tv, in international ...

Advertisers desperately need to reach young video viewers, but can’t find them at scale on TV because their screen time ...

Will the TV industry start moving away from its myopic focus on demographic TV ad buying, adding audience base into ...

What will happen when brands start splitting their business between media agency-handled buying and then deal directly with TV networks ...