With this terrible public health crisis unleashing extraordinary disruption on every part of the media industry, there’s no time like the present to bring some much-needed transformational a... Read more
[PRESS OFFICE] Digital advertising leader Exponential Interactive has announce that it is rolling out its new, video-driven business division, VDX.tv, in international markets. Read more
Advertisers desperately need to reach young video viewers, but can’t find them at scale on TV because their screen time is spent playing premium video games. Read more
What will happen when brands start splitting their business between media agency-handled buying and then deal directly with TV networks for their audience and outcome buying? Read more