It’s reach, not ratings, that will determine TV advertising’s future
Brian Wieser is worried about TV advertising’s future. I don’t believe any other prognosticator has been so consistently right (and ...
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Tag: TV
Talking about TV: Most talk YouTube – especially younger viewers
One of the big headlines from Nielsen's The Gauge report is that Google’s YouTube now captures 7.9% of all video ...
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How rolling blackouts have impacted media consumption (in slides)
With blackouts affecting every single aspect of our lives, what has happened to media consumption?
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An African renaissance of Paramount importance
With this global beckoning for the telling of African stories, as creatives, we are commissioned by our ancestry to remember, ...
Read moreDetailsNetflix: is mainstream content squeezing out the daring plots viewers originally fell for?
Netflix launched in 1997 and by 2007 it began its transformation into a true ‘video on demand’ platform.
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Buying TV & video ads like it’s 2022, not 2012
My biggest concern is that too much of the market is trying to buy and sell TV and streaming ads ...
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