The building of brands has defined business activity across the world for the better part of the last 30 years. When you ask people to define a brand, you will get a plethora of bright-eyed... Read more
LATEST NEWS
- Personalisation and automation: the next iteration of a communication legend
- No more spray and pray as we change our OOH ways
- A personal take on influencer marketing
- Awards Wrap: Joe Public United scores for SA at One Show, Top 16 Youth-Owned Brands Awards reveals judges, Loeries Youth Committee launches a Diversity, Equity and Inclusion tool for the brand communication industry
- Your story matters
- Twitter talks movies
- Local businesses need local insights to maximise Google Ad spend
- Opera reveals user base behaviours and how brands can reach them
- Women in The Media perspectives: Nourishing innovation
- 20 years later … ad agencies and media are still wimps
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.