• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Marketing
    • Thought Leaders
    • Campaigns
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Marketing
    • Thought Leaders
    • Campaigns
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home Communications Opinion

Shhhh! Watch what you say about employers on social media

by Amelia Hart
February 20, 2012
in Opinion
0 0
0
Shhhh! Watch what you say about employers on social media
Share on FacebookShare on Twitter

In a time when most people’s lives are voluntarily exposed on social media sites and social and political views are equally freely divulged on blogs, it begs the question whether an employer has the right to terminate an employment relationship based on inappropriate comments made through such channels or for excessive usage of emails for personal purposes. Amelia Hart explains.

The answer is the typical legal one: it depends on the circumstances. Clear cut policies and the inclusion of certain peremptory clauses in an employment contract would entitle an employer to dismiss an employee for defaming it on a social media site because of the breakdown of the trust relationship between the parties.

RICA allows for the interception of communications of employees for the purposes of investigating or detecting the unauthorised use of that telecommunication system.

6 of RICA, coupled with the existence of a valid policy allowing the employer to intercept communications, preventing an employee from exploiting its employer’s telecommunication system, and rendering such exploitation a dismissible offence, will assist an employer in justifying an alleged unfair dismissal.

In South African law, the fundamental guiding principle when it comes to disciplining and ultimately dismissing an employee is the existence of a trust relationship between an employer and an employee. In circumstances where an employee (during or after working hours) defames or discloses confidential information on a social network and this causes damage to an employer’s reputation and potentially results in the loss of business, an employer can usually justify the dismissal of such an employee.

An employer must prove, when disciplining and ultimately dismissing such an employee, that there was a link between the employee’s misconduct and the employer’s business interests and that the misconduct damaged the employment relationship irreparably.

In Fredericks / Jo B0rkett Fashions (2012) 1 BALR 28 (CCMA), an employee was dismissed after making derogatory comments about her employer on Facebook. The employer claimed that the employee had breached the contract and damaged the name of the company as well as its reputation. The employee’s dismissal was deemed to be fair. It was held that the employee had used the wrong platform to address her grievance.

Consequently, an employer has the prerogative to curtail inappropriate comments made on blogs on social media sites in its policies by making such misconduct a dismissible offence provided that it destroys the trust relationship. An employer may implement email and internet policies regulating the use of internet and email.

In order to justify a dismissal as a result of excessive usage of emails for personal purposes during office hours or as a result of an employee’s disparaging or derogatory or other inappropriate damaging remarks on a social media site, it is prudent for an employer to have an email policy that specifically stipulates that all email addresses and email communications remain the property of the company and to prohibit unacceptable usage.

Such a policy should prohibit an employee from making derogatory or inflammatory remarks about or to the detriment of its employer either by way of internal email or on external blogs and social media sites.

Amelia Hart is an Associate in the employment & labour division of Norton Rose South Africa.

Tags: Amelia HartCCMAemployment practicesFacebookJo BorkettNorton Rosesocial media

Amelia Hart

Norton Rose South Africa (incorporated as Deneys Reitz Inc) is a member of Norton Rose Group, a leading international legal practice offering a full business law service to many of the world’s pre-eminent financial institutions and corporations from offices in Europe, Asia, Australia, Canada, Africa, the Middle East, Latin America and Central Asia. Knowing how our clients’ businesses work and understanding what drives their industries is fundamental to us. Our lawyers share industry knowledge and sector expertise across borders, enabling us to support our clients anywhere in the world. We are strong in financial institutions; energy; infrastructure, mining and commodities; transport; technology and innovation; and pharmaceuticals and life sciences.

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Awards Wrap: Radio Workshop nominated for Podcast of the Year, Bar & Beverage Awards 2023 winners announced, grab those MOST Awards tickets now

Awards Wrap: PRISM Awards honours PR professionals, Euphoria Telecom launches No Bull Prize, Red & Yellow students thrive at The Loeries

October 21, 2025
Media Moves: TASTE turns 20, Anele, Lira and Janine van Wyk are FEARLESS in new campaign; Alex Okosi new MD for Google Africa, Accenture Song wins Telkom business

Media moves: MultiChoice Group and FAME Week Africa launch drama commissioning opportunity, Retroviral appoints Koketso Masisi as ECD, Primedia+ launches Apple CarPlay and Android Auto

August 13, 2026
Beyond girlboss: Women shaping the creative industry

Beyond girlboss: Women shaping the creative industry

August 12, 2026
The great advertising divorce

The great advertising divorce

August 11, 2026
Premium brands have a distinction problem

Premium brands have a distinction problem

0
Women’s voices double in South African news, but gaps remain

Women’s voices double in South African news, but gaps remain

0
Asking an answer engine about TV ads’ impact on answer engines

Asking an answer engine about TV ads’ impact on answer engines

0
The Shards transforms Bret Easton Ellis’s 1980s LA nightmare into a warning for the present

The Shards transforms Bret Easton Ellis’s 1980s LA nightmare into a warning for the present

0
Asking an answer engine about TV ads’ impact on answer engines

Asking an answer engine about TV ads’ impact on answer engines

August 17, 2026
Premium brands have a distinction problem

Premium brands have a distinction problem

August 17, 2026
Women’s voices double in South African news, but gaps remain

Women’s voices double in South African news, but gaps remain

August 17, 2026
Philipstown WireCar dominates Bookmarks as Accenture Song and Ogilvy tie for top agency prize

Philipstown WireCar dominates Bookmarks as Accenture Song and Ogilvy tie for top agency prize

August 14, 2026

Recent News

Asking an answer engine about TV ads’ impact on answer engines

Asking an answer engine about TV ads’ impact on answer engines

August 17, 2026
Premium brands have a distinction problem

Premium brands have a distinction problem

August 17, 2026
Women’s voices double in South African news, but gaps remain

Women’s voices double in South African news, but gaps remain

August 17, 2026
Philipstown WireCar dominates Bookmarks as Accenture Song and Ogilvy tie for top agency prize

Philipstown WireCar dominates Bookmarks as Accenture Song and Ogilvy tie for top agency prize

August 14, 2026

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
nevillg@themediaonline.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2026 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2026 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Not enough quota to unlock this post
Unlock left : 0
Are you sure want to cancel subscription?