Having endured 24-hour British news over the holidays, Michael Bratt is of the opinion its format needs to be revisited, mostly due to the speed and power of social media’s positioning. Read more
The Media Online's weekly round-up of need-to-know global media stories. Read more
From an early age, Ian Bredenkamp was an entrepreneur. From a door-to-door Greetings Card seller to an ice-cream vendor on the beach, he used his profits to fund his biggest passion, music.... Read more
The brands that are getting outdoor right are not only raking it in from their outdoor campaigns, but are also seeing these campaigns translate into their digital footprint. Read more
Political leaders’ use social media as a one-dimensional space where they can dish out information in the form of monologues and updates with little to no room for interaction. Read more
You can call it stealth, undercover or guerrilla marketing if you wish. Whatever its name, this is 21st-century cigarette advertising that reaches millions of young people around the world. Read more
