One of the methods traditionally used to highlight the distribution and market viability of haves and have-nots is socio-economic segmentation and the SEM model. Read more
In an unprecedented move, the United Nations has issued a global call to creatives to help combat fear and misinformation during the coronavirus pandemic. Read more
The lifeboat here, right now is digital media. For a business to survive in this critical, life-altering time is to turn to digital – and in doing so, stay connected to clients, build strong... Read more
People everywhere, including here in South Africa, are turning to technology and social media platforms to connect with family, friends and colleagues. Read more
The coronavirus pandemic has illustrated very clearly the importance and reliability of traditional mass media, while showing up the flaws and dangers of online social platforms. Read more
Defining and developing your personal brand well allows you to enter contract renewal season confidently – whatever may transpire. Read more
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