The #10yearchallenge was also all over Twitter and Instagram. Celebrities dined out on it, ordinary people across the world followed suit and participated enthusiastically. But... Read more
The researchers looked at news production and distribution and examined the relationship between editorial analytics and how journalists made decisions about what news to share. Read more
I am no stranger to managing complex relationships and campaigns, but when a client wants 100% ROI with a digital spend less than what I use on my monthly groceries, the magician in me knows... Read more
A new brand campaign and a clear strategy are central to East Coast Radio’s plans for listener and revenue growth. Here's the latest happenings at the KZN station. Read more
For decades, advertisers and marketers struggled to predict the consumption of leisure products such as movies and books. Now big data offers new visibility into how people experience entert... Read more
Unless your show or station is offering something that your target audience feels drawn to, you are dead in the water. But how do you work out what they want? Read more
