You can call it stealth, undercover or guerrilla marketing if you wish. Whatever its name, this is 21st-century cigarette advertising that reaches millions of young people around the world. Read more
Mark Zuckerberg should shut down Facebook Live in the interest of public health and safety... the feature should be restored only if the company can prove that its design is safer. Read more
Facebook has evolved into a media and advertising giant. It’s helped create a new age of precise consumer insights. Read more
The #10yearchallenge was also all over Twitter and Instagram. Celebrities dined out on it, ordinary people across the world followed suit and participated enthusiastically. But... Read more
For those doubting the power of social media video advertising, they need only look at PEX’s recent research. The platform, which is a global video and music search engine used by all... Read more
In the past, people would get their news, information, entertainment and find the latest music by tuning in to their favourite stations. Then came social media. Social platforms have simply... Read more
