Lovely stuff! Adidas’ 2012 holiday campaign has taken the classic tale of Charles Dickens’ A Christmas Carol and turned it upside down and around and about to deliver a contemporary and humorous ‘cautionary tale’ starring none other than Snoop Lion, the artist formerly known as Snoop Dog.
With an online film that features Snoop, skateboard OG Mark Gonzales, and that is illustrated by the legendary Beavis and Butthead artist, JJ Sedelmaier, viewers are given the chance to discover whether they are in fact an ‘Ebenezer’ and see if they can redeem themselves via an innovative Facebook app.
The film sees Ebenezer Snoop confronted by the Ghosts of Holiday Past (Stan Smith), Present (David Beckham) and Future (Derrick Rose & Rita Ora) and also features global adidas stars Jeremy Scott, Dani Alves, Jo Tsonga, Steve Aoki, Yohan Blake, Andy Murray, Dwight Howard and many more.
“The adidas Ebenezer Snoop Holiday Campaign offers a digital alternative to the normal holiday card in true adidas style. We wanted to create a legitimate solution to Holiday gift-buying – using our diverse portfolio of adidas icons who resonate with all gift-givers, young and old. With our adidas take on a traditional Holiday story, we have created something truly funny and relevant, and using Facebook, offered consumers a way of sharing Holiday Spirit in way fit for 2012.” Christy Kilmartin, brand marketing director of adidas AG.
The Facebook application takes you on a personalised journey of what could become if you don’t change your ways – Snoop might not be the only Ebenezer! By aggregating your user data around certain Facebook activities such as commenting and event responses, adidas creates your uniquely tailored Ebenezer film. At the end of your journey adidas offers you the opportunity to redeem yourself by sending a greeting card featuring JJ Sedelmaier’s campaign illustrations to friends – spreading Christmas adidas discounts and cheer to all.
