Brand and digital marketing futurist Martin Lindstrom, author of the New York Times bestseller Buyology: Truth and Lies About Why We Buy, is heading to South Africa. The conference, called ‘Retailing, branding and the digital marketing revolution 2013 and beyond’, Lindstrom promises to show delegates how to look at ROI branding from a completely different perspective.
The session will unpack how to explore the potentialities, possibilities and opportunities that ReTailing has only been partially acted on; show how to become a legendary sensory brand – rationalising the irrational behaviour of your customers; achieve significant brand ROI with quantifiable alternatives; and get your house in order as consumers take ownership of your brand and have zero tolerance for companies that are not obsessive fans of their consumers.
To describe what he does, Lindstrom challenges brand managers and marketers to wonder why Coca Cola spends days in a boardroom deciding on how many carbonated bubbles should appear on a can? Lindstrom explains that it is about his obsession to scientifically evidence why curved red roofs, a bubble on a soft drink can or carpet’s colourful circular pattern can make us crave a burger, a soda or a chocolate.
According to Lindstrom, ROI branding is all about looking at your company from an entirely different perspective – and one by one optimising every touch point you have with your consumer or customer. His scientific approach – breaking down every touch point one by one to establish how a brand has gotten where it is today, has paid off.
Fortune 100 companies given him free rein to revamp marketing strategies, turn markets around, release new products and evaluate their marketing budgets. Mc Donald’s Corporation, Walt Disney Company, PepsiCo, Lego Company, Nokia, Microsoft, Mars and Unilever have all adapted his unusual turnaround approach.
Lindstrom is the author of six major bestsellers including, Buyology, BRANDwashed, BRANDsense, BRANDchild, Clicks,Bricks and Brands and Brand Building on the Internet. Acclaimed by world experts and industry icons, Philip Kotler, Faith Popcorn and Don Peppers amongst others, he was ranked as one of the top 100 influential people by Time Magazine in 2008.
Lindstrom will be in Johannesburg on 16 May for a day.
2013 PROGRAMME SNAPSHOT – for a detailed programme visit www.theprogressconference.com
Session 1 rE-Tailing 2013 and beyond | from Brick and Mortar to Click and Mortar
Session 2 BrandSense | How the science of neuromarketing rationalises the irrational buying behaviour of humans.
Session 3 BrandROI | The future of best returns on your brand | From online to offline predictions for the future.
Session 4 Brand and Consumer Ethics Essentials | Getting your house in order before we see a “wikileaks” of brands.
WHEN & WHERE: 16 May 2013 | Vodacom World | Midrand, Johannesburg
HOW MUCH: Individuals [1 – 4 delegates] R 7 495.00 per person excl VAT
Teams [5 – 9 delegates] R6 995.00 per person excl VAT
Corporates [10 delegates or more] R6 495.00 per person excl VAT
INCLUDES Full conference day package with refreshments and lunch | Delegate workbook | parking | An invitation to the cocktail reception
TO REGISTER: ingrid@brgconnected.co.za
CALL 011 463 9898
