Brands should be using the opportunity to facilitate more intimate connections with customers through more empathetic tonality in their messaging and humanising/personalising their customer... Read more
OTT, digital TV, streaming -- whatever you call it, the options for delivering a targeted message are strong. There’s also some new and interesting media formats to help break through the cl... Read more
The mere fact that your ad was liked by its audience is not evidence that the ad was in any way effective. Liking is not a measure in anybody’s marketing textbook, of effectiveness. Read more
The real value of brand-compliant templates and brand governance lies in the ability to remove the content clutter from the workplace, empowering employees to meet customer expectations and... Read more
This iconic song from the American rock group, R.E.M. so aptly depicts the global upheaval we are currently experiencing. The Covid-19 pandemic has unquestionably ended the world as we knew... Read more
[PRESS OFFICE] After receiving industry-wide requests to host the Future of Media digital conference series again this year, we couldn't resist dropping some hints of what's to come... Read more
