brand | The Media Online

A right royal row: Lessons from Meghan and Harry’s trade mark trouble

Posted By: Zama Buthelezion: May 11, 2020In: Media business

The quest by Prince Harry and Meghan Markle for legal protection of their Sussex Royal brand has been one of the most prominent trade mark stories in recent years. Read more

Online meeting etiquette: how to host effective digital meetings

Posted By: Liezel Van der Westhuizenon: April 21, 2020In: Communications

While the latest buzzwords trend – #coronavirus, #Covid19, #lockdownsa and #flattenthecurve – not everyone is logged into the most appropriate of meeting decorum. Read more

Unlocking consumer insights through omnichannel engagement

Posted By: TMO Adson: April 05, 2020In: Partner Content, Radio

[PARTNER CONTENT ] The Gagasi brand continues to grow, following a rebrand in 2018 that saw Gagasi FM, Gagasi Online and Gagasi Events channels coming to life. Read more

The psychology of consistency and its role in branding

Posted By: Paula Sartinion: March 10, 2020In: Media business

If a consumer trusts a brand, they are willing to pay a premium for it even though there are other similar offerings available to them at a lower price. Read more

Brand longevity: a lesson from Ladysmith Black Mambazo

Posted By: Thuso Mmotlanaon: February 26, 2020In: Agencies

With all the noise and clutter in the market, how can a brand illuminate itself to have a long productive life and make a mark in cultural and artistic history? Read more

Politics and fashion: the red beret putting the ‘brand’ in ‘firebrand’

Posted By: Carla Leveron: January 06, 2020In: Media Mecca

The EFF's trademark red beret forms part of a trio of headgear including the wrap and hard hat. Within weeks of the party debuting their look, sales skyrocketed. Read more