Why we (South Africa) must reclaim our narrative
Branding, whether corporate or national, hinges on one fundamental core principle: Perception is reality, says MATHABO SEKHONYANA, the marketing specialist ...
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Tag: brand
When brand promises fail … but the till keeps ringing
In an age where slick branding and carefully crafted mission statements dominate the corporate landscape, many businesses have perfected the ...
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The secret to being your agency’s #1 client – on any budget
There is a prevalent notion that small clients in an agency equate to lesser importance. Johanna McDowell, CEO of the ...
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Media Moves: Hot 102.7FM crowned fastest-growing media company in SA, Sarah Griffiths joins Red & Yellow, Mastercard brings UEFA Champions League to life across key African markets
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Hot 102.7FM ...
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Storytelling with substance
You’ve heard it all before: the marketplace is noisier than the New York Stock Exchange on a high-trade Monday. Your ...
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They’ll never hear us say ‘it’s just a period’
As a dad of two young girls, working on Lil-Lets has presented some of the most profound insights. In South ...
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