If a consumer trusts a brand, they are willing to pay a premium for it even though there are other similar offerings available to them at a lower price. Read more
The EFF's trademark red beret forms part of a trio of headgear including the wrap and hard hat. Within weeks of the party debuting their look, sales skyrocketed. Read more
KFC, as the brand to really bring #KFCProposal together, lived up to the principles above but in my opinion many of the other brands just wanted to jump onto the bandwagon. Read more
