South African marketers reject the brand-versus-performance divide
A new study of senior South African marketers has found that the long-running debate over whether marketing budgets should favour ...
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Tag: ROI
The World Cup is essentially a media budget vacuum
I spent the last two weeks doing some informal polling, calling and texting people I trust across the industry, asking ...
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Why proof matters more than ever in broadcast advertising
Television and radio remain among the most powerful channels in South Africa. They are also among the most complex environments ...
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Why Africa’s creator economy is the next global marketing frontier
The creator economy is reshaping the global marketing landscape, projected to nearly double in value from $250 billion today to ...
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The ROI illusion: The short-sightedness of short-term metrics
Irrespective of whether the economy is in a good or a bad space, the current reality – which will continue ...
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SARU deal highlights the need for ROI in sponsorship
The ongoing debate within SARU over a potential R1.3 billion equity deal with Ackerley Sports Group has sparked discussions about ...
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