Why Africa’s creator economy is the next global marketing frontier
The creator economy is reshaping the global marketing landscape, projected to nearly double in value from $250 billion today to ...
Read more
Tag: ROI
The ROI illusion: The short-sightedness of short-term metrics
Irrespective of whether the economy is in a good or a bad space, the current reality – which will continue ...
Read more
SARU deal highlights the need for ROI in sponsorship
The ongoing debate within SARU over a potential R1.3 billion equity deal with Ackerley Sports Group has sparked discussions about ...
Read more
#RadioROIunlocked: Measurement, language and innovation
Ultimate Media recently hosted an impactful workshop, the #RadioROIunlocked, drawing over 120 key players from South Africa’s radio industry. The ...
Read more
ROI vs. ROAI (Return on AI Investment)
Let us dive into the costs and returns on your investment in AI within the media and advertising world.
Read more
1 + 1 is still equal to well over 3
A strong post pandemic trend is proving that digital adoption has augmented its usage and growth for the benefit of ...
Read more
