Why proof matters more than ever in broadcast advertising
Television and radio remain among the most powerful channels in South Africa. They are also among the most complex environments ...
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Tag: ROI
Why Africa’s creator economy is the next global marketing frontier
The creator economy is reshaping the global marketing landscape, projected to nearly double in value from $250 billion today to ...
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The ROI illusion: The short-sightedness of short-term metrics
Irrespective of whether the economy is in a good or a bad space, the current reality – which will continue ...
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SARU deal highlights the need for ROI in sponsorship
The ongoing debate within SARU over a potential R1.3 billion equity deal with Ackerley Sports Group has sparked discussions about ...
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#RadioROIunlocked: Measurement, language and innovation
Ultimate Media recently hosted an impactful workshop, the #RadioROIunlocked, drawing over 120 key players from South Africa’s radio industry. The ...
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ROI vs. ROAI (Return on AI Investment)
Let us dive into the costs and returns on your investment in AI within the media and advertising world.
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