Media Moves… TheMediaOnline’s weekly round up. Peter Heaney joins Spitfire Films as director. Bullets4Peace and marcusbrewster raise awareness. SA’s most capped athlete signs with Clere Active. Fashion Media awarded additional advertising rights. Cerebra wins CEO Award for Vodacom Business Partner of the Year. Vickie De Beer wins big! Urbanhouse Media to take Green.Kid Stainless to Australia. Bayer again signs up with PocketMedia® to promote Zeropar. Prezence partners with Leisure Books in Media24 Books’ first foray into m-commerce. Shazam expands partnership with AdVine to offer Shazam Advertising solutions . Roth Associates and The Observatory International merge.
Who’s moved where
Peter Heaney joins Spitfire Films as director
Peter Heaney, whose career began in front of the camera, graduated with a BA (Hons) in theatre and performance from the University of Cape Town. He soon found his passion behind the camera and since then has received much acclaim as a director, the most recent being another ATKV Mediaveertjie for best director for the award-winning SABC drama, Erfsondes.
“Directing commercials was the next logical step in my career,” he says. “The attention to detail and creative as well as technical resources have long been something I’ve been keen to tap into. Spitfire is an exciting new collective playing in that space. They’ve been putting out great work and the team excites me with its wealth of talent and experience.”
Heaney directed the new Vodacom television commercials about the Khumalo Family. “It has been a great deal of fun working on this commercial,” he says. “Sitcoms I’m used to. Agency I’m not. What a great experience!”
Liesl Karpinski, executive producer at Spitfire Films, says, “Peter has an incredible ability to get performances and is the best out of everyone. He is simply professional and an absolute pleasure to work with.”
Who’s won what
Bullets4Peace and marcusbrewster raise awareness
Managed communication services firm marcusbrewster has been appointed by designer fashion jewellery line Bullets4Peace as its PR agency of record. Handmade from recycled bullet casings, Bullets4Peace pendants are associated and supported globally by a number of international celebrities in a bid to create awareness in support of a campaign against gun violence and spread a message of peace.
marcusbrewster will be working with Bullets4Peace to launch the range in South Africa as well as raising the social consciousness about violence and the effects of guns and bullets in SA. The account will be handled by Monica Braganca, account director, Johannesburg office who will lead the team working with Marisa Casati, head for Bullets4peace in SA.
“Our brand has done really well in other countries and has been photographed on trendsetters like Rihanna, Beyonce and Justin Bieber” says Casati.”We decided that marcusbrewster’s multi-disciplinary background and proven experience make the agency our preferred partner to launch the brand in South Africa”.
Fashion Media awarded additional advertising rights
Fashion Media, a subsidiary of Primedia Unlimited, has been awarded additional advertising rights within the Red Square chain. “We’re pleased to be awarded the advertising rights to Red Square’s latest stores in Rosebank, Midlands, Somerset Mall and Boardwalk,” says Fashion Media CEO Sean Reed. “These rights are in addition to our existing agreements with Red Square and Edgars stores nationwide.
In addition to Fashion Media’s existing branding opportunities and window displays within these stores, the media owner also has the ability to brand snapper frames and podiums within the Rosebank, Midlands, Somerset Mall and Boardwalk Red Square stores.
“We will also start branding the newly revamped Canal Walk Red Square at the end of this month,” he says.
Cerebra wins CEO Award for Vodacom Business Partner of the Year
Cerebra, an integrated strategic communication agency, has been awarded the CEO Award for Business Partner of the Year at the Vodacom CEO Awards held at Vodaworld. Vodacom CEO Shameel Joosub presented the award to Cerebra CEO Mike Stopforth for helping Vodacom to build one of the largest and most successful corporate social media programmes in South Africa.
Every year, a carefully selected group of Vodacom employees and partners are invited to attend the awards. The recipients of these coveted awards have made exceptional contributions to Vodacom that extend way beyond the normal course of business, and the purpose of the event is to publicly thank these companies and celebrate their success and inspire others to strive towards greater heights.
“Cerebra is proud to be associated with Vodacom, they are the ideal client as they allow us to deliver the type of work that makes us proud. I look forward to working with the brand for years to come,” said Stopforth.
SA’S most capped athlete signs with Clere Active
South African skincare brand Clere Active has signed Marsha Cox, SA women’s hockey captain, as ambassador for their new product range, Clere Active For Her.
Geoffrey Holtes, brand manager for Clere Active says that he is immensely proud that Clere Active For Her is now associated with such a legend of South African sport. “Marsha has shown immense leadership, determination and poise in her career and is the ideal ambassador for this new brand,” says Holtes.
Cox will be featured in an upcoming Clere Active For Her television advertisement and will also appear on promotional, point-of-sale and digital material.
Vickie De Beer wins big!
Vickie de Beer, food editor of rooi rose, has won the prestigious Galliova Food writer of the year award for 2013. Not only does she win awards, but she puts together rooi rose’s impressive food section brilliantly month after month, seemingly never running out of inspiration
The 2013 Galliova Awards were held last month in Cape Town. This annual event is sponsored by the South African Egg Industry and recognizes and rewards top food writers in South Africa. These awards recognise excellence in food writing, food styling and overall promotion of the South African food culture. The judges pay special attention to the way in which the food writers address their market and the extent to which the food writer is in touch with the lifestyle, needs and tastes of their respective readers. The general appearance of their work, food styling, photography and artwork are also considered.
Urbanhouse Media to take Green.Kid Stainless to Australia
UrbanHouse Media has been appointed to manage PR and publicity for Green. Kid Stainless for the second time. Only this time, UrbanHouse Media will be talking to the Australian media about the innovative range of stainless steel baby and toddler bottles.
Green. Kid stainless is a South African brand which produces revolutionary eco-friendly baby bottles made from 100% stainless steel. The bottles are the creation of two South African mothers who learnt about the harmful side effects of plastic bottles that leach toxic elements into milk.
Bayer again signs up with PocketMedia® to promote Zeropar
Last year Bayer launched Zeropar to put Blue Ticks, flies and other pests in their place. The launch marketing campaign saw the effective use of two sets of Z-CARD®s, one printed in English and Zulu and the second printed in English and Xhosa, communicating Zeropar’s benefits to consumers.
Ordered by Bayer and designed by Lara Brand Engineering, these two sets of Z-CARD®s have now been reproduced and an English and Sotho version has been added to the mix, to generate further.
The Z-CARD®s are being distributed to emerging farmers in the Eastern Cape (Xhosa), KwaZulu-Natal (Zulu) and in the Northern Region (Sotho).
Who’s making moves
Hellocomputer throws hat into the digital media planning ring
Hellocomputer, highly respected for its ability to develop left-field strategic marketing solutions, has thrown its hat into the digital advertising media planning ring with the launch of an in-house digital media solutions department.
A member of the Draftfcb South Africa partnership, Hellocomputer intends providing strategy, planning, implementation, campaign management, performance management and reporting across the full spectrum of digital advertising mediums.
Its managing director, David Moffatt, said that there is a definite gap in the online media planning arena for a company with a solid track record for delivering performance-orientated creativity to tackle online media with a similar spirit. Therefore the establishment of the department is a logical extension of the current Hellocomputer offering.
Prezence partners with Leisure Books in Media24 Books’ first foray into m-commerce
Leisure Books, South Africa’s largest book club that is owned by Media24 Books, has partnered with Prezence, one of South Africa’s leading mobile, apps and digital agencies, in what marks Media24 Books’ first retail app.
This partnership marks the first step in the phased digitisation and mobilisation of Leisure Books. In this first phase Prezence has applied its expertise and knowledge of South Africa’s mobile economy to develop world-class Android applications for phone and tablet device along with a mobile site.
This app is developed specifically for the Android operating system which sets it apart from many others produced in South Africa.
With the trend of users moving away from PCs and consuming content on their tablets, Prezence and Leisure Books felt that it was integral that the tablet version of the app be fully optimised to harness the capacity and power available to tablet devices.
Shazam expands partnership with AdVine to offer Shazam Advertising solutions
Shazam, a media engagement company, has announced that it has expanded its existing relationship with AdVine, South Africa’s mobile advertising company, to distribute the Shazam for TV service in South Africa. Under the terms of the agreement, AdVine will be Shazam’s representative in South Africa, selling both Shazam for TV advertising as well as in-app advertising opportunities.
The Shazam for TV service, which makes TV advertisements interactive on people’s mobile devices via the Shazam App, has been integrated into advertisements in the US, UK, Western Europe and Asia Pacific by global A-List brands such as Sony, Procter & Gamble, Pepsi, Toyota, and Unilever.
The first campaign launching this week is for J&B scotch whiskey. When viewers use Shazam as they see the commercial, they will be able to view the full “Made different with DJ Sbu” video. Exclusive track downloads and drink recipes are to follow in the second phase of the campaign.
Roth Associates and The Observatory International merge
Roth Associates and The Observatory International, specialist marketer/agency management consultancies, have announced they are merging to form Roth Observatory International. Having worked closely together since 2007, the merger is a strategic step to provide a unified global offering across both businesses’ key markets in North America, Europe, Africa and Asia.
With offices in New York, Los Angeles, London, Edinburgh, Hamburg, Warsaw, Zurich, Johannesburg, Singapore and Tokyo, Roth Observatory International the merger will consolidate the businesses under the name Roth Observatory International and will operate globally using the same methodologies, data and intellectual property.
The newly formed consultancy will build on the strength of The Observatory International brand across Europe, Africa and Asia, and the Roth Associates brand in North America. Roth Associates was founded in the United States in 1987 and has been a recognised leader in agency search and selection, compensation, and relationship consulting.
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