Nedbank’s ‘savvy’ billboard ad is reviewed by third year Red & Yellow school art direction and graphic design student, Tshegofatso Mogotsi-Phetlhe.
My first thought was that this is a brilliant use of technology especially in this new era where banks are catching up with the times (and surpassing them) in using digital technology to their advantage.
This billboard not only directly pinpointed the main reason why people save in general but, put it into context in an exciting way.
I especially loved how because people are texting what they are saving for, it opened up the possibilities in which banks could communicate with people judging from their responses; from the guy saving up for Lobola to the girl saving up for her first car. The Savvy Water Billboard has made Nedbank just that much more approachable when dealing with personal finances.
It has allowed people to tell their story without being sold an idea of someone else’s rainy day which would have limited their customer base when the sometimes uncomfortable truth is, saving up for a rainy day is way more than a nursery school rhyme.
