TMO.live: Now in its sixth year, the MOST Awards are an independent web-based survey commissioned by Wag the Dog Publishers and conducted by Freshly Ground Insights (FGI) to help media agencies and media owners assess and improve service delivery to their clients, and media owner or media agency partners, which ultimately will lead to a better industry for everyone. Six criteria were ranked in order of importance and used as weighting factors for the rating scores submitted by respondents.
“This year, the data analytics for The MOST Awards was reviewed in consultation with the statistical experts at Consulta. A methodology was developed to manage any instances where small, statistically insignificant variances in overall scores occurred between companies. Specifically, voters were asked to nominate the best performer in each category in which they voted. This metric was used to ‘break the tie’. As a final measure to maintain the validity and integrity of The MOST Awards results, the survey method and data analytics were reviewed by the analytics department at the University of Pretoria and given a clean audit,” says Brad Aigner, MD of FGI.
Here, media man Gordon Muller interviews Aigner on the data, the trends and the methodology used to identify winners.
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