One of the real advantages of being a media desperado (sorry I mean media freelancer) is that you get to work with all sorts of interesting people and offices. Read more
Nielsen’s Digital Consumer Survey, which was conducted for the first time in South Africa this year, emphasises the need to view media in a holistic way. Read more
Since 2014, Nielsen has conducted a Digital Consumer Survey across several countries internationally. Now, for the first time, that online survey has been conducted and published in SA. Read more
Unlike writing and thinking, good media and good advertising are not mutually exclusive. Media strategists of the future will need to go beyond reporting on audiences and the cost of exposur... Read more
Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be used at all when planning marketing campaigns. Read more
The media world is still in mourning after the passing of beloved media analyst Ian Snelling. Here’s a fitting tribute to his life and media contributions. Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.