Media Moves… TheMediaOnline’s weekly round up. Janice Roberts named editor of MoneyMarketing Magazine. Christian Horsfall joins NATIVE VML as creative director. Business Positioning Systems welcomes new head of sales. Silicon Cape announce’s new Exco. Multiply appoints Financial Wellness Expert. Owen Kessel Leo Burnett appointed lead agency for Dimension Data. Tribeca PR signs Saab Grintek Defence. Jam Media appointed as event managers for GNC South Africa. Agilitude appointed as resellers of Salesforce Marketing Cloud. AMASA Joburg calls for new committee nominees 2015/16. ONELAN announce partnership with MobilePro AG, Switzerland. ITAMSA partners with triVector for improved IT Asset Management delivery in South Africa. Tsogo Sun bets on SA’s oldest sprint race.
Who’s moved where
Janice Roberts named editor of MoneyMarketing Magazine
Journalist Janice Roberts is taking over the helm of MoneyMarketing magazine, succeeding Patricia Holburn. Roberts was previously a senior producer at BusinessDay TV. She has been a financial, business and economics writer for the SA Press Association and the I-Net Bridge newswire. Her work has been published in most national newspapers. She was also personal finance editor of the BusinessLive website and editor of Money Week magazine.
Roberts has written about currencies, bonds, equities as well as corporate governance, monetary policy, tax law and investing. She has a keen interest in measures needed to address South Africa’s current electricity crisis, as well as solutions to the country’s large current account deficit.
Christian Horsfall joins NATIVE VML as creative director
Christian Horsfall has been appointed as creative director at NATIVE VML.
Horsfall is a multi-award winning creative, experienced in ATL, BTL and digital. He started his career as an art director in Johannesburg in 2001 at Lowe Bull Calvert Pace. He then worked for FCB and Morrisjones&co before leaving for the UK in 2004.While in South Africa, he was involved with accounts including Toyota, Wimpy, Axe, Vodacom, First National Bank and kulula.com.
In London he worked for Draft FCB, Publicis, The Partners and VML London on big-name clients including Xbox, PwC, Deloitte, The Barclays Premier League, Renault, Saab, Vauxhall, Investec, Carlsberg and LG.
Horsfall transferred from VML London to Native VML in November 2014.
Business Positioning Systems welcomes new head of sales
Leading location based search company Business Positioning Systems (BPS) has announced the addition of Buster Pitt to its team as head of sales.
Pitt joins after over two and half successful years at Media Union where he worked on platforms such as Justplay and JAG Marketing. These ROI focused digital platforms have left Buster with the ideal skills to join BPS, a business that focuses on driving acquisition for its range of blue chip clients.
BPS founding director Neil Clarence says, “Buster’s skill set, ambition and established network will be a welcome addition to our team as we continue to lead the local SEO space across the African continent.”
Silicon Cape announce’s new Exco
Silicon Cape, South Africa’s largest tech entrepreneurial network, has held their bi-annual elections. As a volunteer run organisation, community participation and involvement is key for it’s ongoing success.
Daniel Guasco, entrepreneur and angel investor, is taking over from Alexandra Fraser as chairperson of the initiative. Guasco says, “I am honoured and privileged to be taking over from Alexandra who has lead the organisation with some incredible and tangible results most notably the recent funding from FNB. Alexandra has set the bar for the new incumbents assuming positions. To the past committee members who dedicated much time and effort to selfishly drive South Africa’s largest tech entrepreneurial network, Thank you.”
There were a number of nominations from the community and outgoing Exco for new committee members who stood for election. All members that attended the nomination, which was open to the whole community, had five allocated votes, which then counted in accordance to the governing structure of the Silicon Cape Constitution.
The results of the vote are represented in the final executive committee below.
Lianne du Toit, Vice Chairperson & Event Relations; Alexandra Fraser, Vice Chairperson & Stakeholder Relations; Roger Norton, Finance & Governance; Baratang Miya, Transformation; Zimkhita Buwa, Women; Sumarie Roodt & Elizabeth Gould, Students & Careers; Roy Mathieu Borole & Guillaume de Smedt, Start-up Relations; Deidre Luzmore & Lauren Wallet, Marketing & Communications; Vasili Sofiadellis, Investor Relations; Nevo Haddas, Fundraising; Matt Cohen, Developer Relations; James Milne, Government Relations
Multiply appoints Financial Wellness Expert
Multiply, Momentum’s Wellness and Rewards programme, has appointed economist Johann van Tonder supporting its commitment to programme members of providing insights and tools to help them understand, track and improve their financial wellness.
In this role, Van Tonder will research and analyse market data to identify what financial wellness means for different types of consumers in different life stages, using micro- and macro-economic factors to provide guidance on how consumers can boost their financial wellness.
He joins Multiply from the University of South Africa’s Personal Finance Research and Bureau of Market Research, and during his illustrious career has worked as a deputy director and senior economist at National Treasury, as well as being a specialist economics journalist at Rapport.
Who’s won what
Owen Kessel Leo Burnett appointed lead agency for Dimension Data
OwenKessel Leo Burnett (OKLB) has announced that it has been appointed the lead, through-the-line agency for Dimension Data, following a six-way pitch in December last year.
This is a significant win for the agency, as Dimension Data is one of South Africa’s original IT success stories, boasting operations in over 58 countries, with over 23 000 employees and over 6 000 clients – including 59% of the Fortune Global 500.
OKLB is particularly excited about working with Dimension Data because it presents the agency with the opportunity to ‘humanise’ the brand. “Dimension Data are excited about working with OKLB to take our brand into a new space that we believe will resonate with our target audience. The team at OKLB really managed to understand our brand challenges and have come up with a sound plan to drive innovative and creative ideas in a space that is hungry for fresh design” says Candice Segar, head of marketing for Dimension Data Middle East & Africa
“Dimension Data has always been boxed as a business-to-business brand, but at OKLB we don’t believe in B2B or B2C. We are a ‘humankind’ agency, and as such we believe in H2H, or Human to Human communication,” says OKLB CEO Felix Kessel.
Tribeca PR signs Saab Grintek Defence
Saab Grintek Defence has appointed Tribeca Public Relations (Tribeca) to be its strategic communications partner for sub-Saharan Africa. Saab Grintek Defence provides a broad range of world-leading products, services and solutions within military defence and civil security to the pan-African market.
“We are exceptionally proud to be working with Saab Grintek Defence, a company that has won the Best South African Export Company award from the Department of Trade and Industry for the past two years,” says Cian Mac Eochaidh, co-owner of Tribeca Public Relations.
Tribeca will also be responsible for managing communication needs for the larger Saab Group in additional strategic African markets.“Our further appointment as regional lead agency for Saab strengthens our reputation as an agency that serves the interests of our clients in Africa, through our partner network, seamlessly and effectively,” he adds.
The Saab Grintek Defence team at Tribeca will be led by senior consultant Nicola Tarr.
Jam Media appointed as event managers for GNC South Africa
The Clicks Group’s wellness brand, GNC South Africa, has appointed 360 degree communications agency, Jam Media, as the event managers for the company’s EFC Worldwide activations.
They have since managed the GNC activation at EFC 37, which took place at Carnival City in February this year. EFC 38 will be happening on Saturday, 4 April at Durban ICC, with GNC once again showcasing a prominent presence as one of the event sponsors.
“It has been an absolute pleasure working side by side with the Clicks group. Both EFC Worldwide and GNC are brands that we feel great synergy with and so managing an activation at one for the other is a thrilling experience”, says director of Jam Media, Jess Mouneimne
Agilitude appointed as resellers of Salesforce Marketing Cloud
Customer experience management specialist, Agilitude, has been appointed as a reseller for Salesforce Marketing Cloud in South Africa. Agilitude already offers both Salesforce Service and Salesforce Sales, making the company one of very few to offer the full suite in South Africa.
Quinton Pienaar, Agilitude, CEO and customer experience evangelist says the addition of Marketing Cloud to the company’s Salesforce solution offering makes significant sense: “We focus on customer engagement and creating meaningful customer journeys. The addition of Marketing Cloud completes the customer journey lifecycle, especially as traditional marketing is on the decline as digital marketing becomes more relevant.”
Salesforce Marketing cloud provides a digital marketing platform for Email, SMS, social media, and personalised web experiences. “In addition, you can map your customer journeys and stay in touch with each and every prospect on a one-to-one basis rather than broadcasting messages to them.”
Who’s making moves
AMASA Joburg calls for new committee nominees 2015/16
Could you make an impact on the media and advertising industry? Do you feel that you can productively and positively contribute to the current state and future of our exciting industry? Well, it is that time again for the formation of a new AMASA (Advertising Media Association of South Africa) committee for the year April 2015 -March 2016.
AMASA Joburg offers professionals the exclusive opportunity to represent the industry by applying their individual views, expertise, time and passion to evoke change and help uplift in the Advertising Media industry. The core focus of AMASA is to focus on the education levels of those with an interest in the media, marketing and advertising industry, with a view to improving knowledge and skills in media decision making techniques and their use.
Current Chairperson, Wayne Bischoff, has been in the guiding role for a year now and is excited for the next nomination process. “We are looking for energetic committee members who will bring with them passion, educated opinions as well as devoted dedication over the next twelve months. It is also very rewarding, both professionally and personally, to be a part of elevating our industry to new heights. And we also have quite a lot of fun! I welcome all to apply now!”
It is important to our industry that the AMASA Joburg committee is a well-balanced and fairly representative committee, of media owners and agency representatives, as well as marketers. So the nominations are open to all sectors of the Advertising Media and include all marketing and media professionals.
WHAT WILL BE REQUIRED OF NEW COMMITTEE MEMBERS in 2015?
- Those willing to represent on the AMASA Committee 2015/16 will be required to manage a dedicated portfolio within the committee and assist wherever needed on others
- Attendance at monthly committee meetings and forums is also required.
- To continue the passion, selflessness and energy of the current committee.
- To apply forward thinking strategies to help AMASA evolve, so it remains a relevant and significant association for the industry.
Should you wish to nominate yourself or a colleague to stand for the AMASA 2015-16 Committee election, please send a short motivation and picture of yourself (or nominated person) to Wayne Bischoff email@example.com and/or Candice Mullins firstname.lastname@example.org (Please ensure that the person you have nominated has agreed to stand for election.)
Voting will take place at the April Forum on the 8 April at Ster-Kinekor Preview (185 Katherine street, Sandton). Deadline for nominations is noon Tuesday 7 April.
ONELAN announce partnership with MobilePro AG, Switzerland
ONELAN are pleased to announce that it has partnered with MobilePro AG as its new distributor in Switzerland. MobilePro AG is a leading ProAV distributor with a long experience in the Digital Signage business. The collaboration starts today at the CE Expo 2015 in Zurich.
“ONELAN is a great opportunity for us to support our network of resellers and integrators with high end professional digital signage solutions. We are very pleased that we have won one of the worldwide market leaders for our portfolio. We have been convinced to take ONELAN on board, because it is an easy and powerful solution that provides a real added value for our customers. In addition ONELAN offers an excellent support” says Daniel Baumeler, MobilePro’s CEO.
“We believe that MobilePro’s rich experience will help ONELAN to expand the business in Switzerland and that ONELAN will give the best support for our Swiss customers’, says Frank Trossen, ONELAN Head of Sales Central & Northern Europe.
ITAMSA partners with triVector for improved IT Asset Management delivery in South Africa
triVector and ITAMSA (Information Technology Asset Management South Africa) have announced their newly formed partnership, enabling South African companies to manage their Information Technology (IT) assets more efficiently and cost-effectively, maximising return on investment.
Encouraged by the dire need in organisations in South Africa for appropriate and integrated lifecycle management of IT assets, ITAMSA was established in 2012. As an affiliate of the International Association of Information Technology Asset Managers (IAITAM), ITAMSA specialises in all aspects of the lifecycle of processes for IT assets in organisations of every size and industry. Partnering with triVector, a specialist in business-, IT- and asset process management with an exceptional service delivery track record, ensures not only value-add in terms of process and lifecycle know-how but also piece of mind where it comes to service delivery.
Tsogo Sun bets on SA’s oldest sprint race
One of South Africa’s top horseracing events and the only sprint event with four Grade 1 races in one day has been given a major boost by virtue of Tsogo Sun adding its name and prestige to the event – the Tsogo Sun Sprint – scheduled to be held on 23 May 2015 at Scottsville Race Course in Pietermaritzburg.
First run in 1962, South Africa’s oldest, biggest and richest sprint event, previously known as the Golden Horse Sprint, is one of the six top race days held annually in South Africa and is this year offering over R3 million in prize money.
“Tsogo Sun has been a partner to the Golden Horse Sprint for 14 years and is now taking its support to a new level by changing the name to the Tsogo Sun Sprint,” says Jacques Booysen, MD of Tsogo Sun, who explains that Tsogo Sun’s Golden Horse Casino holds the enviable position of being the only casino in Africa to be located on a racecourse.
“We’re excited about this new strategic direction that is seeing the group ‘adopt’ key sporting events to the extent of taking on the naming rights to the event. We believe this is a win-win partnership with the City of Pietermaritzburg that will see the Tsogo Sun Sprint being elevated by the opportunity to leverage the Tsogo Sun brand, as well as for the group, which is extending its reach into the thrilling and fast-paced world of horseracing. In fact, this was an opportunity not to be missed as we recognised that changing the name would raise the profile of the casino, the group and the city.”
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