FCB South Africa is the country’s best performing agency group on Millward Brown’s Most Liked TVC List for the fourth quarter of 2014. The group had four ads on the Top 10 list, which was released this week (May 13), including one which took the top spot.
Bobby Share A Coke (known with the agency as Bobby 2) by FCB Joburg ranked as the nation’s favourite ad for the period while FCB Cape Town ads for Engen/Wimpy and Savanna Dry – ‘Happy Song’ and ‘Angry Lemon’ came in fourth and eighth position respectively, and Toyota Hilux Legend, by FCB Joburg, tenth.
FCB Joburg executive creative director, Jonathan Deeb, was ‘wagging his tail’ at the results. “It’s when the ads we make are loved and spoken about at family dinners, outside spaza shops, at braais and at office water coolers that we know we have been successful, because South African consumers only vote with their pockets when they have connected with content on an emotional level.”
FCB Cape Town executive creative director, Mike Barnwell, was also smiling. “Two very respectable positions for two different clients and two very different ads,” he said.
“In fact, it’s great that FCB had a total of four completely different clients on the list. It once again solidifies the group’s reputation for creating South Africa’s favourite ads and building South Africa’s favourite brands.”
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