Kantar Millward Brown has released its annual digital and media predictions for 2017, with its top recommendation being the need to understand Generation Z. “Gen Z will not only change how b... Read more
With 36 states and an internet savvy population of nearly 200 million people, Nigeria’s media scene continues to thrive despite challenges. But like the rest of the media world, Nigeria too... Read more
The development of new platforms and technologies presents brands with many opportunities, but also challenges. Successful marketing is about delivering the right content to the right person... Read more
In 2015, Millward Brown ran its AdReaction study in 42 diverse countries. The study drills down into consumer behaviour and seeks a deep understanding of how consumers engage with advertisi... Read more
Today’s marketing mantra is ‘make it shareable’, but by now we all know that not everything is equally shared. When it comes to video advertising there are some ads that people sit back and... Read more
Millward Brown, the world’s leading expert in helping businesses grow strong brands, today released its annual Digital and Media Predictions for the year ahead. For the eighth consecutive ye... Read more
