Tag: Millward Brown

Kantar Millward Brown has released its annual digital and media predictions for 2017, with its top recommendation being the need to ...

With 36 states and an internet savvy population of nearly 200 million people, Nigeria’s media scene continues to thrive despite ...

The development of new platforms and technologies presents brands with many opportunities, but also challenges. Successful marketing is about delivering the ...

 In 2015, Millward Brown ran its AdReaction study in 42 diverse countries. The study drills down into consumer behaviour and ...

Today’s marketing mantra is ‘make it shareable’, but by now we all know that not everything is equally shared. When ...

Millward Brown, the world’s leading expert in helping businesses grow strong brands, today released its annual Digital and Media Predictions ...