Media Moves… TheMediaOnline’s weekly round up. Dominic Malan appointed group MD for Carat SSA. TLC promotes talent from within. Geoff Cohen resigns from Media24 digital. Havas Worldwide Johannesburg to take Ireland’s largest dairy producer into Africa. Hisense kicks off technical sponsorship of two sports programmes on Cape Town TV. Dumile Brand Boutique launches new name, fresh look. Mortimer Harvey direct and digital gurus to judge entries for the DMA’s 2015 International ECHO™ Awards in New York City
Who’s moved where
Dominic Malan appointed group MD for Carat SSA
Carat has announced the appointment of Dominic Malan as group managing director for Carat Sub Saharan Africa, after joining the business as strategy and client Director for Dentsu Aegis Network in July 2014. Malan will be taking over the reins from Quinton Jones, the exiting managing director, and will start his new position from 1 September 2015.
Malan has over 15 years of marketing and media experience across industries and has a proven track record of improving business performance across Sub Saharan Africa. While at Diageo and Brandhouse, he worked with their London and Amsterdam teams across a host of premium brands where he won the Johnnie Walker Pioneer Award in 2013 and the Diageo Africa Marketing Brilliance Award. With Malan’s understanding of African media and the marketing landscape and with his charismatic leadership, he’ll continue to grow the Carat business into 2016 and beyond.
Malan will be supported by Celia Collins who as the managing director of Carat Johannesburg (JHB) will continue to develop that market. Lerina Bierman, who has been with Carat for seven years, will assume the role of managing director in Cape Town.
“We would like to thank Quinton Jones for his seven years as group managing director for Carat. His collaborative drive and leadership has positioned Carat as one of the top media agencies in Africa. I am confident that Dominic’s wealth of experience will give the business the continued momentum to expand its growth across Sub Saharan Africa,” said Dawn Rowlands, CEO Dentsu Aegis Network SSA.
TLC promotes talent from within
Primedia Unlimited’s targeted lifestyle communications business, TLC, has announced the promotion of Brendon Crowther to coastal sales manager and Warren Dugmore to inland sales manager.
“Both Warren and Brendon have proved themselves as valuable members of TLC over the past few years and I have no doubt the respective teams will continue to prosper under their guidance,” says Greg Bruwer, joint managing director.
As coastal sales manager, Crowther will be responsible for client management and sales in the Western Cape and KwaZulu Natal regions while Dugmore will oversee the same responsibilities in the remaining regions.
“Having all regions covered allows the teams to focus on area specific campaigns and to fully understand client communication objectives which can be applied to the relevant TLC advertising platforms,” says Bruwer.
Both made a considerable impact on the bottom line of what is one of Primedia Unlimited’s most successful business units.
Geoff Cohen resigns from Media24 digital
Geoff Cohen, general manager of Media24’s digital division, has resigned after eight years in the position. Cohen will be pursuing his own digital interests. His departure follows that of Lisa McLeod, the media giant’s head of digital.
“We want to thank him sincerely for his contribution and dedicated service and wish him everything of the best,” said CEO Esmaré Weideman. Cohen will leave at the end of September.
“My time here has been filled with learnings and opportunity and I look forward to seeing the digital businesses continue to grow from strength to strength in what is a highly exciting and furiously competitive time,” Cohen said.
Media24 will announce new appointments in its digital businesses soon, the company said.
Who’s won what
Havas Worldwide Johannesburg to take Ireland’s largest dairy producer into Africa
The Ornua Group, Ireland’s largest dairy producer, has appointed Havas Worldwide Johannesburg as its African advertising agency.
The Ornua Group, previously known as the Irish Dairy Board, is responsible for 60% of Ireland’s dairy exports and is home to one of Ireland’s truly international iconic brands, Kerrygold.
Kerrygold’s brand portfolio includes quality butter, distinctive cheeses, milk powders and more recently, Kerrygold Irish Cream Liqueur.
“We needed an agency team that was strong in all facets of the media approach and development, whilst keenly aware of the commercial delivery,” said Bruce Denyer, general manager for Ornua Africa. “Havas answered all of these requirements in abundance and combined with a strong client service team I am confident they will deliver the desired results as we take Kerrygold to Africa.
Who’s making moves
Hisense kicks off technical sponsorship of two sports programmes on Cape Town TV
After recently celebrating the second birthday of its factory in Atlantis, Chinese electronics manufacturer Hisense has now further enhanced its commitment to the Western Cape. The company is coming on board as technical sponsor for two independently produced sports shows on Cape Town TV: Cape Rugby TV and Sports Federation TV.
Cape Rugby TV is an award-winning show about club rugby in the Western Cape, while Sports Federation TV produces local sports content for the Federations of the Western Province Sports Council. The shows feature weekly on Cape Town TV, a channel that is broadcast free-to-air in Cape Town and nationally on DStv Channel 263.
Both shows will receive the latest Hisense Ultra High Definition (UHD) televisions, to enhance background graphics and videos used in the production of the shows. Hisense’s UHD televisions boast four times the resolution of standard HD televisions, ensuring brilliant picture quality and outstanding image clarity.
Cape Rugby TV is also set to give away various Hisense mobile products on a weekly basis, adding further excitement to the show.
Says Cape Rugby TV Producer, JP Naudé, “We are thrilled to have Hisense on board as a technical partner. As one of Cape Town TV’s top shows, this sponsorship of Ultra High Definition televisions enables much improved background graphics which will greatly enhance the viewers’ experience.”
Dumile Brand Boutique launches new name, fresh look
Dumile Brand Boutique has introduced a new look and a refreshed name. The company’s facelift was designed to match its refined service offerings and a reignited focus.
“We would like to thank our current, former and future clients who continue to believe in our vision, support us through our challenges and inspire this current evolution,” said founder Sibulele Siko-Shosha.
Dumile Brand Boutique’s newness represents an evolvement in its “values, services and outlook on how we as an agency can create a meaningful impact for our clients, their brands within the creative communications industry. Since our inception in 2008, we have learned greatly through our challenges, victories and journey,” she said.
It was this insightful journey that encouraged Siko-Shosha to regroup and realign the agency to be a business and brand that optimises its key values; quality, integrity, consistency and passion. “We are excited to be introducing new products such as our Brand Clinic; an affordable, multi-media toolkit that equips SMME’s and skilled professionals with the skills and knowledge to build and manage their brands”.
Mortimer Harvey direct and digital gurus to judge entries for the DMA’s 2015 International ECHO™ Awards in New York City
Mortimer Harvey’s direct business director, Winnifred Knight, and digital business director, Luisa Mazinter, leave for New York City this week to judge entries for the coveted Direct Marketing Association’s (DMA) 2015 International ECHO Awards.
International ECHO Awards judges are an elite group of senior-level professionals, client-side marketers, agency account directors and senior creatives with years of response-marketing experience, as well as specific industry experience.
Participating judges come from cities across the United States, the UK, Sweden, Spain, Denmark, Germany, Norway, Portugal, Australia, New Zealand, France, Brazil, South Africa, Slovenia, India, Ireland, Malaysia and Japan.
Andrew Fradd, group managing director of Mortimer Harvey, says the agency is most fortunate to have direct and digital marketers of Knight and Mazinter’s calibre on board. “They have, between them, over 50 years’ experience in most of the marketing disciplines, specialising in integrated, multi/ omni-channel strategies that combine direct, data and digital marketing. Their hands-on experience and dedication to excellence have certainly earned them the honour of being the only judges nominated from Africa for a number of years.”
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