Daddy’s Deals, a South African e-commerce site, now offers local brands the opportunity to advertise directly to its extensive and engaged audience on a top class digital platform. Utilising the deal mechanism on which the Daddy’s Deals online-model is based, advertisers will now be able to showcase their brand in a fun and enticing way. From offering free downloads of applications and educational content, to offering free tickets or discounted rates on new products; there is no limit to the types of offers that can be showcased.
The Daddy’s Deals’ campaign breaks away from the way customers are traditionally exposed to an online campaign. Most online campaigns give limited exposure with customers only being exposed to sporadic impressions. The Daddy’s Deals campaign gives advertisers constant customer contact, and a guarantee that their offer will be viewed by more than 400 000 South Africans.
“There simply aren’t enough page impressions on quality South African websites that accept advertising from other brands. The Daddy’s Deals’ solution provides the market with new access to quality inventory throughout South Africa, while adding a huge amount of new quality advertising into the market,” confirms Eric Edelstein, CEO at Daddy’s Deals. “This approach has never been implemented in South Africa and we expect it to achieve incredible results.” As the inventory will only be available to 12 companies per year, much interest has already been received and the first campaign will go live shortly.
Daddy’s Deals traditional online offers focus less on branding and more on the specific deals given by the merchants. “In contrast, the Daddy’s Deals activation campaign allows the advertiser massive brand exposure. They are able to brand the header bar linked to all pages on the website, and an offer block on the home page that clicks through to a fully branded main offer page; all of which gives the brand optimum stand out value. A branded ‘promote your business’ block will also be made available to advertisers on each individual offer page on the site, maximising brand exposure across the site,” says Edelstein.
