Now, more than ever, there is a clear demand for responsible and accountable spending on advertising, with insightful and attributable reporting. Read more
The nature of advertising shifted drastically over the last year. Not only are consumers seeing less experiential and traditional advertising due to Covid-19, they’re also growing tired of t... Read more
The Media Online’s weekly round up of people, account and business moves in media. Read more
One sign of a healthy organisation is that data is used to dispel ego and to correctly drive decisions. When you rely on gut instincts, ego too often is allowed to get in the way. Read more
There has been a lot of talk in the marketing and advertising industry recently regarding the changing role of media agencies. Read more
In today’s marketing world, there are three kinds of marketers. You can be data-driven, data-conscious or unemployed. Read more
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