I’m not a fan of programmatic advertising -- not because I’m a Luddite or I don’t understand how it works. It's because programmatic advertising cheats everyone involved (except some in the... Read more
Artificial intelligence is becoming a must-have in the marketing industry, that it even has a name: AI marketing. Read more
Members of the National Association of Broadcasters are putting their power to good use to help address societal challenges via the Free Radio Initiative. Read more
The truth be told, awards do not automatically equal success. Campaigns that move consumers to act, do. Read more
[PRESS OFFICE] Everlytic, Vox Telecom’s digital communication and automation business, has just launched a ground-breaking new feature: Voice Broadcasting. Read more
We need to move away from being fixated on action type campaigns only and see the relevance of generating real brand affinity among our audience. Read more
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