Digital learning initiative Heavy Chef recently launched the Campaigns Edition – the third issue of its quarterly magazine. Focusing on The Exponential Return On Creativity, this 80-page bumper edition features exclusive content by some of the biggest names in marketing, including the likes of Alistair King, Justin Gomes, Melissa Attree and Uno De Waal.
A number of African graphic artists, illustrators and photographers were asked to come on board this edition, adding visual breaks to the digital reading experience. The work of young emerging creatives was featured alongside established artists like Falko One and Bitterkomix illustrators, Anton Kannemeyer and Conrad Botes.
The magazine’s content tackles the industry’s most pressing topics. Ogilvy’s Chris Rawlinson shares his insights on creativity and innovation from award shows around the world. Paula Raubenheimer introduces programmatic buying and its efficacy as a targeting tool. This issue offers valuable content for marketing professionals across the board, from digital specialists to creatives.
The magazine is available in downloadable format as well as via an onsite e-reader. Readers are encouraged to give feedback, share their opinions and comment on the magazine’s content via the Heavy Chef Facebook and Twitter page. For further information on upcoming events, subscribe to Heavy Chef’s monthly newsletter here.
As an initiative of digital marketing agency World Wide Creative, the Heavy Chef project is a platform for practical learning – where South Africa’s digital community collaborates, shares ideas and discusses the latest web marketing news.
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