Boomtown launched in 1994 and has 51% black ownership, as well as a programme, called Bayeza, to incubate and nurture young black graduates, and over 40 employees around South Africa. It sta... Read more
With the Cannes Lions behind us and the Loeries ahead of us, it is timely to reflect on a distinctly disturbing report released at the French festival last month by the UK’s Institute of Pra... Read more
Having a central connecting idea greatly improves the chances of campaign effectiveness by facilitating integrated planning and customising formats for particular channels further enhances p... Read more
Studies have shown that diversity actually enhances creativity. It encourages the search for different perspectives and insights that lead to better decision making and problem solving. Read more
We all know that advertising sells, but do those award-winning creative campaigns make any difference? According to research, it turns out that award-winning, highly creative advertising is... Read more
Citing a Nielsen statement that people over 50 are the most valuable generation in the history of marketing, Bob Hoffman asked why “so little time, money and energy” is directed towards this... Read more
