Now, creativity lies in integrating paid and non-paid or earned media. The innovation lies in tying together two types of media and using it to generate additional reach and frequency. Read more
In everything we do, we ask one simple question: How does this idea solve a cultural tension in the world today? Read more
There is a new creative agency on the block, and it is headed by managing director Uyanda Manana, who has returned to South Africa after years of working abroad in London and the UAE. Read more
The truth be told, awards do not automatically equal success. Campaigns that move consumers to act, do. Read more
Advertising needs to radically reassess its approach to both data and creativity. Instead, agencies need to use the right kind of data to inform the creative output they produce. Read more
Forget business as usual. Great brands need to look at the world through fresh eyes. Here’s how to break away from the old and embrace the new. Read more
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