We all know that advertising sells, but do those award-winning creative campaigns make any difference? According to research, it turns out that award-winning, highly creative advertising is... Read more
Citing a Nielsen statement that people over 50 are the most valuable generation in the history of marketing, Bob Hoffman asked why “so little time, money and energy” is directed towards this... Read more
With the 2019 Cannes Lions Festival of Creativity and associated Awards fast approaching, we chatted to some of the judges from South Africa. Read more
For a second time, Amri Botha and Carina Coetzee will be jetting off to France to compete against other Cannes Young Lions winners from around the world. Read more
Perhaps a better question to ask in the interest of optimism is: will we see brands and marketing managers being brave enough to take a stand for ideas and creativity that will leave a posit... Read more
South Africa will have a prominent presence on the judging panel for this year’s Cannes Lions Awards, with seven creatives receiving the nod. The country’s representatives, who will be prese... Read more
