Tag: creativity

For over a decade, South Africa’s media industry has been driven by a relentless pursuit of performance. Every click, view ...

Today, 65% of public relations (PR) professionals use artificial intelligence (AI) for research, list building, and idea generation, while 75% ...

Is the role of a media strategist getting easier and less complex, or are media strategists becoming 'innovation-averse'?  Stop, go ...

AI’s inability to imagine – or track the underground spaces where new genres, styles, and cultures are born – means ...

AI will power much of media and marketing in 2025, creating both opportunity and risk. The winners will be those ...

As South Africa gets ready to commemorate the 31st anniversary of its democracy, and to celebrate its collective freedom, it ...