The impact on GenAI on the creative industries
The advent of the Internet digitalised our interaction with content, and 15 years ago, user-generated content platforms emerged, leading to ...
Read moreDetails
Tag: creativity
The hidden cost of dull, bland and boring advertising
Watching children discover the world is a treat. Seeing them fill with glee and delight as they discover the crackle ...
Read moreDetails
How AI is helping drive results for digital advertising campaigns
The use of AI in advertising is rapidly bringing about “a sea change, and there are not just examples here ...
Read moreDetails
Dentsu Influence launches to transform influencer marketing
* Dentsu has unveiled Dentsu Influence, a next-generation influencer and creator marketing approach Anchored by its revolutionary operating system and ...
Read moreDetails
The life of a food and drinks influencer with the Boozy Foodie
Influencers are the new celebrities with millions of people watching their every step – from what they wear to where ...
Read moreDetails
The truth about mediocre clients, agencies and business results
When Gillian Rightford asked me to co-chair the Effie Awards South Africa, I was reluctant, to be honest. I was ...
Read moreDetails
