There’s no perfect creative prompt
If I were looking for a movie title for the year 2024, I’d seriously consider Changed. I think it’s a ...
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Tag: creativity
The importance of jury duty
Being nominated to serve on the jury of the 2024 Bookmark Awards prompted me to contemplate my career and the ...
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Creative strategy boosts agency contribution to clients’ growth
By far the hardest question to answer in the AGENCY SCOPE study is when we ask marketers, “How much has ...
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Are women more creative than men?
In recognition and celebration of international Women’s Day, a good friend of Duma Collective, Michael Lee took a deep dive ...
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MediaHeads 360 celebrates five years
MediaHeads 360, the dynamic advertising powerhouse that has been rewriting the rules of engagement since its inception, is thrilled to ...
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For advertising to work, you have to notice it
Contextual targeting delivers the right audience for your campaign, but have you thought about contextual creative? Contextual targeting is great. ...
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