Media Moves… TheMediaOnline’s weekly round up. Darren Scott joins OFM. Greg Bruwer appointed sole managing director at TLC. Grey Africa appoints new HOD for PR division. Dan Mace joins Egg Films. Exciting new developments at FCB Africa’s digital arm, Hellocomputer. Brendan Seery named acting deputy editor, The Citizen. Red Carpet Concepts wins two yoga clients. Red Dane Skincare appoints Hook, Line & Sinker. New York – FoxP2 Win One Show Pencil for SK ‘Open Eyes’. Mark1 launches new website
This week’s BIG move: Darren Scott joins OFM
Well-known veteran radio presenter Darren Scott will be joining the OFM family from Monday, 3 July as the host of the brand-new afternoon drive show, Just Plain Drive on OFM. Scott will be replacing popular host of the Afternoon Delight, André Kunz, who is relocating with his family to Johannesburg.
Scott has a highly successfully career in the media, including hosting radio shows on Jacaranda FM, 5FM, East Coast Radio and will continue as breakfast host on Johannesburg’s Hot 91.9FM.
Scott recently won Best Presenter of a Breakfast Show at the coveted Liberty Radio Awards. His show, Jo’burg’s Hottest Breakfast Show on radio station Hot 91.9FM, also won Best Breakfast Show. In 2008, Scott won the South African Best Radio Personality title and in conjunction with Jacaranda FM, he also won the title of Most Innovative Radio Show in SA.
Says Nick Efstathiou, OFM’s general manager: “OFM is delighted to welcome Darren Scott to the station. We always knew that it would be tough to replace one of our most popular presenters, but to have someone of his experience and caliber on air will ensure that this new venture is a great success. We are looking forward to introduce Darren to beautiful Central South Africa and to its wonderful people!”
Catch Just Plain Drive on OFM, the sound of your life, weekdays from 16:00 to 19:00.
Who’s moved where
Greg Bruwer appointed sole managing director at TLC
Greg Bruwer, previously joint managing director with Steven Stuart of Targeted Lifestyle Communication (TLC), a Primedia Unlimited company, has taken over the role of sole MD.
“After 15 years of incredible service, Steve has decided to throw all his energy into one of his greatest loves – IT,” says Bruwer. “We thank him whole heartedly for the time he’s dedicated to growing TLC into the successful business it is today.”
With almost two decades in the outdoor and alternative media sales business, Bruwer is well placed to take TLC forward, and is passionate about the industry. He is encouraged by his heavy workload rather than overwhelmed by it.
“As the managing director of TLC I’m intricately involved in all the sales and marketing functions of TLC, and will now be adding the operations and commercial duties of the company too. These include managing the sales team, ensuring that our targets are met, maintaining solid relationships with our landlords etc.”
Grey Africa appoints new HOD for PR division
Grey Public Relations, a division of Grey Africa, has appointed Carla van Pletzen as the new Head of Public Relations.
She holds a BA Corporate Communications Honours degree from the Rand Afrikaanse University (now UJ) and has experience with PR, event management, social media management, crisis communications and consumer activations.
Van Pletzen has 13 years of communications experience and joins Grey from Sabio Communications where she worked on a number of FMCG brands with companies such as Kimberly Clark, Tiger Brands, McCain, Famous Brands and Abbott Nutrition, amongst other notable companies.
She is passionate about the diversity of South African consumers and engaging with them through unconventional PR tactics. She thrives working in a fast-paced agency environment, where client satisfaction is ensured so, the move to Grey was a natural fit. ”I am excited about this move in my career and enjoy the challenge of building the department from a new business point of view and, to also mentor and grow the members of the PR team. Showing value and implementing famously effective work for clients is also high on my priority list”, said Van Pletzen.
Brendan Seery named acting deputy editor, The Citizen
As from 17 May 2017, Brendan Seery will be taking up the post of acting deputy editor at The Citizen. He will be tasked with assisting in the running of the news operation. Seery will no longer run his Orchids and Onions column, Weekend Wheels motoring writing and travel pieces in the Saturday Star, however, Seery’s previous works and Urban Worrier column will be on offer in The Citizen.
Dan Mace joins Egg Films
Dan Mace, last year’s CFP-e/Shots Young Directors Awards winner from Africa, has joined Egg Films and hit the ground running, going straight into a YouTube campaign with producer Vjorn du Toit.
“We’re fired up about Dan joining us,” says Colin Howard, Egg Films’ managing director. “It feels like an opportunity to give marketers access to his unconventional style in a safe, structured environment. We love the way Dan works and don’t want to mould him into a traditional commercial director, but rather give him great production support and mentor him into developing the relationships with agencies, clients and collaborators that are so critical.”
Mace’s first commercial, Tusker Here’s to Us with Net#work BBDO, is one of the most acclaimed spots of the year, having already picked up an African Cristal Film Grand Prix; two One Show craft merits; Creative Circle Ad of the Month; Ad of the Week from MarkLives; and a Special Mention on ididtht’s SA Film Reel, among other accolades.
“I am extremely new to this whole ad world and production house industry,” says Mace. “It seemed scary at first, as if my ideas would get altered into ‘TV ads.’ I tried out a few options with production houses, but when meeting Colin it was a no brainer for me to want to join the team.”
Exciting new developments at FCB Africa’s digital arm, Hellocomputer
After five years as group managing director of FCB Africa’s award-winning digital arm, Hellocomputer, David Moffatt is leaving the agency.
Mark Tomlinson, co-founder and managing director of the Johannesburg business will be taking over as group managing director, with Joey Khuvutlu replacing him and Robyn Campbell, who has grown with the business for nine years, taking on the position of managing director in the Cape Town office.
Commenting on the appointments, FCB Africa Group CEO and chief creative officer, Brett Morris, said that Moffatt was leaving the group to fulfil a lifelong dream: to travel the world with his wife and three young children.
He said Moffatt would be sorely missed but that the group is well poised to continue growing from strength to strength. “When someone as talented as Dave leaves the business, it’s obviously going to provide an opportunity for others to step up and we’re incredibly excited about the next generation of leadership at Hellocomputer,” he said.
Tomlinson said he was thrilled to be a part of the change happening in the industry, and looking forward to going from strength-to-strength with Khuvutlu and Campbell.
Who’s won what
Red Carpet Concepts wins two yoga clients
Bespoke communications agency, Red Carpet Concepts, has acquired two new premium yoga clients, myUTOPIA and International Day of Yoga with Joëlle Sleebos and adidas.
myUTOPIA is an exclusive Yoga, Barre and Pilates studio designed with the busy parent or executive on-the-go in mind. The all-inclusive offering caters organic mats, waters and towels for each class. In addition to the unsurpassed views from each of the two studios (heated and non-heated) the venue also boasts an on-site health food café and smoothie bar, Nourish, a Blow-dry bar, lunch time Botox, access to a Nutritionist, DNA testing, a Physio and all round pristine facilities for the discerning patron.
The International Day of Yoga began in India in 2014, reaching SA in 2016. Joëlle Sleebos, renowned yoga teacher, group fitness instructor and personal trainer, hosted the first official International Day of Yoga in South Africa and this year plans to grow the event to 2000 practicing participants. On Saturday, 17 June at the CTICC, yogis will unite for a good cause. Entry is free, though participants are encouraged to redeem a ticket and donate money to the Earthchild Project and mother2mother, two charities which are close to Joëlle’s heart. A yoga market, workshops and prizes will be on offer during the day.
Red Dane Skincare appoints Hook, Line & Sinker
Following a competitive pitch process, Red Dane Skincare has selected Hook, Line & Sinker (HLS) as its content and communications agency of choice. Starting in June, HLS will introduce the new skincare range to the South African market through a series of media related activities across traditional and digital platforms while supporting the brand with content development and marketing initiatives.
During the initial launch period, HLS will announce each of the products to the consumer and trade market. Red Dane founder, Faramarz Khaze, comments, “Proudly South African and made in the same climate the products are intended for, Red Dane wanted to partner with an agency that had extensive FMCG and beauty experience, local and Pan-African reach, heaps of creativity, and lots of energy and enthusiasm. HLS showcased exactly that!”
Adam Hunter, head honcho at HLS, adds, “There is a great fit with Red Dane and we are extremely excited to begin work with our first skincare account. We look forward to delivering a creative Hook, using the right Line and creating the ultimate Sinker for this wonderful and unique local brand.”
FoxP2 Win One Show Pencil for SK ‘Open Eyes’
FoxP2 continued on their winning streak after being awarded at the prestigious One Show ceremony in New York in the Branded Content and PR categories.
The campaign that documented Ster-Kinekor giving a blind boy the gift of sight – and then asking South Africa what his first movie should be – was recognised at the Loeries with a Grand Prix in the Integrated category, as well as Gold in the Branded Content and PR categories. At the recent digital Bookmark Awards, the campaign was awarded a Gold in the Content Strategy and three Silvers in the Digital Campaign, Branded Content and PR categories. “It was wonderful to see Philani’s story resonate with so many South Africans who made suggestions for his first movie ever, and now it looks like the story is capturing imaginations beyond South Africa’s borders,” says FoxP2 Executive Creative Director and Founding Partner, Justin Gomes.
The One Show wins follow hot on the heels of the agency’s two D&AD Pencils, recently awarded in London for its MasterLock ‘Something to Hide’ radio campaign and the ‘Cape Animal Dentistry’ logo created by FoxP2 Design, the latest offering in the FoxP2 stable.
Turner Africa Sees Gold!
Cartoon Network Africa has walked away with two notable accolades at the first ever African SABRE Awards, which was held as part of the African Public Relations Association’s annual conference in Morocco on 11 May 2017.
Turner’s Cartoon Network bagged the African SABRE Gold Award in the Public Education category for Cartoon Network’s anti-bullying campaign – Be a Buddy, not a Bully with CN Buddy Network and an African SABRE Certificate of Excellence in the Marketing an Existing Product to Consumers category for Creating Some Local flair for the relaunch of the all-new, reimagined animated series of The Powerpuff Girls with local ambassador, Toya de Lazy.
Who’s making moves
Mark1 launches new website
Mark1 has launched its new and improved website. It was designed by Mark1 Labs in collaboration with the Cape Town based RESPONSIVE team.
“We’ve known the guys from Mark1 for a while now, so when they approached us to build and create their new website, we knew we had to pull out all the stops to produce something amazing to showcase who they are and what they do. We collaborated with their amazing team to create a clean, minimal, spacious design and brought in splashes of colour and movement to add some playful elements, while still maintaining a professional aesthetic. We built the site on a cutting edge technology stack to ensure the new Mark1 site is fast, secure and future-proof,” – said RESPONSIVE Studio.
Mark1 said its previous site was designed in 2014 and they felt the time had come to have a website that more accurately reflects Mark1 as an industry leading digital media execution business. As the team evolved alongside their technologies, it follows that the website should too.
“The goal of the new mark1.co.za website is to provide our visitors with an easy way to learn about our services and solutions. We want visitor to browse information based on their own choice’s, making information as accessible as possible.
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