In last year’s edition of the Africa Annual our aim was to map major agencies operating across the continent as well as highlight their affiliations with the international groups who have acquired them or work with them.
This year, we’ve taken it one step further and asked them about some of the partnerships they have agencies in the different territories. What follows is a list of agencies with their territorial activities mapped along with a brief profile of five of the local players that they partner with.
INTERPUBLIC GROUP |
||
| FCB and The MediaShop | Owns: South Africa | Associates: Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Congo, DRC, Ethiopia, Gabon, Ghana, Côte d’Ivoire, Kenya, Madagascar, Malawi, Mali, Mauritius, Mozambique, Morocco, Namibia, Nigeria, Rwanda, Réunion, Senegal, Seychelles, Tanzania, Togo, Uganda, Zambia, Zimbabwe |
| McCann | Owns: South Africa | Associates: Angola, Botswana, Burkina Faso, Cameroon, Côte d’Ivoire, DRC, Ethiopia, Gabon, Ghana, Kenya, Malawi, Mauritius, Mozambique, Nigeria, Rwanda, Senegal, Sierra Leone, Tanzania, Uganda, Zambia, Zimbabwe |
Affiliates of FCB and The MediaShop
Name: FCB Intuition
Countries it operates in: Burkina Faso/Côte d’Ivoire/Togo
Type of agency: Full service
Major clients: African Development Bank, Canal+, Danone, Ecobank, Nivea
Contact details: Sandrine Roland, managing director. + 225 22 414 565. sroland@groupeaos.info
Name: FCBCread
Countries it operates in: Mauritius and Madagascar
Type of agency: Branding and design, marketing communications, media, and digital content development
Major clients: Barclays, Lafarge, Samsung, Shoprite, Emtel, Regal, The Brand House
Contact details: Vino Sookloll, CEO and ECD. +230 57299000. vinosookloll@fcbcread.com
Name: FCBWired
Country it operates in: Botswana
Type of agency: Creative, digital, media buying and public relations
Major clients: Barclays Bank, Orange, MultiChoice (DStv), Debswana Mining Company
Contact details: Kabelo Binns, MD. +267 3923579/+26771310892. kbinns@wired.co.bw
Affiliates of McCann
Name: Redhouse McCann
Countries it operates in: Mauritius, Réunion, Madagascar, Seychelles and Comores
Type of agency: Advertising, information insights & consultancy, branding & identity, direct/digital marketing, media management, public relations, packaging and website design.
Major clients: PhoenixBev, Phoenix Beer, Gister Beer, RHT Bus services, mychauffeur, Happy Planet (tour operator), Ebony Forest, Edendale (Sadia), TMSL – Filao Card, Kolos Cement.
Contact details: Helder Filipe. helder@redhouseadvertising.com
Name: Transcend Media Group McCann
Country it operates in: Kenya
Type of agency: 360 agency. Brand communication strategy, creative strategy and execution, media strategy, planning and buying, PR and events, digital strategy and engagement
Major clients: Communications Authority of Kenya, Kenya Wine Agencies Limited (KWAL), Population Services Kenya (PSK), MasterCard, South Africa Tourism (SAT)
Contact details: Anthony Gatheca. +254722669187. tony@transcendmedia.co.ke,
Name: McCann Abidjan
Countries it operates in: Côte d’Ivoire, Cameroon, Senegal
Type of agency: Full service agency. Advertising, media, digital
Major clients: LG, Shell, Nestle, Sania, Lemonway Africa, Oragroup, Groupe Castel, Solibra, RTI Distribution, Dolidol
Contact details: Maurice Toure. +225 224017 11. maurice_toure@mccannabidjan.com
Name: BACK McCann
Countries it operates in: Angola and Mozambique
Type of agency: Advertising, design, branding, media, direct marketing, special events, team building and coaching, public relations, research, strategy, promotional merchandise, brand activation
Major clients: Total, SAB Miller, Pepsi, KFC, Western Union, IMEX Industria, Gallo Worldwide, Edifr Angola, Internation Acts Angola, Iveco, Kora International
Contact details: Carlos Cardim carloscardim@backcommunication.com/carloscardim.back@gmail.com
Name: STB Lagos McCann
Country it operates in: Nigeria
Type of agency: Full service
Major clients: Coke
Contact details: Mimi Owodunni. mimi.owodunni@stbmccann.com
OMNICOM MEDIA GROUP |
||
| OMD, OMG Africa and PHD | Own OMD and PHD Trademarks in: Cameroon, Ghana, Kenya, Nigeria, South Africa, Tanzania and Uganda | Contractually Licensed and OMD Branded affiliates:
Zambia, Botswana, Mauritius, Angola, Mozambique, Rwanda, Algeria, Egypt and Morocco Affiliates and Associates: Benin, Burkina Faso, Côte d’Ivoire, DRC, Ethiopia, Gabon, Lesotho, Liberia, Malawi, Mali, Namibia, Niger, Senegal, Seychelles, Sierra Leone, Swaziland, Togo, Zimbabwe |
| TBWA | Owns: South Africa | Associates: Angola, Botswana, DRC, Ethiopia, Ghana, Kenya, Mauritius, Mozambique, Namibia, Nigeria, Reunion, Tanzania, Uganda, Zambia, Zimbabwe |
Affiliates of OMD, OMG Africa and PHD
Name: OMD Massive
Countries it operates in: South Africa and the Rest of Africa
Type of agency: Full service digital agency with creative and development capabilities
Major clients: KIA, British Airways, Pepsi, Tourvest, Royal Canin
Contact details: Amit Ashkenazi. 083 447 6475. amit@omdmassiv.co.za
Name: Hitch Digital
Countries it operates in: South Africa and the Rest of Africa
Type of agency: Part Omnicom owned. Full service digital agency with creative and media run in house
Major clients: Red Bull, Distell, Investec, Huawei, Levis, New Balance, Spur
Contact details: Leigh Hitch. 087 295 0987. leigh@hitchdigital.com
Name: Simply Black
Countries it operates in: Namibia, Botswana, Swaziland, Lesotho, Ethiopia, Zambia, Zimbabwe, Tanzania, Malawi, Angola, Kenya, Sudan, Madagascar, DRC, Rwanda
Type of agency: Media buying
Major clients: Emirates, Shoprite, PEP Stores, Airtel,
Contact details: Carine Haffejee. 082 410 4465. Carine@simplyblack.co.za
Name: Media Measure
Countries it operates in: Namibia, Botswana, Swaziland, Lesotho, Ethiopia, Zambia, Zimbabwe, Tanzania, Malawi, Kenya, Sudan, Rwanda
Type of agency: Media monitoring
Major clients: Emirates, Shoprite, PEP Stores, Trade Kings, Airtel
Contact details: Naeem Ganey. 076 777 2696. Naeem@mediameasure.co.za
Name: Harmonies
Countries it operates in: French West Africa; Côte d’Ivoire, Togo, Benin, Niger, Senegal, Gabon, Congo Brazzaville, DRC, Chad, Burkina Faso
Type of agency: Media buying
Major clients: MTN, GSK, Wari, TV5 Monde, Samsung
Contact details: Kwame Senou. +229 9505 4683. kwame.senou@fwa-harmonies.net
Affiliates of TBWA
Name: TBWA\Redhouse
Country it operates in: Kenya
Type of agency: Market research; strategy; creative conceptualisation and implementation in print, radio, TV, outdoor, PR, animation, event management; client service and account management
Major clients: Standard Bank, CPF Group, FEP Holdings, Liberty, Posta Kenya, PS Kenya, Toyota, Business Daily, Plascon, MTN
Contact details: Koome Mwambia, CEO, +254 20 420 5000, koome.mwambia@redhouseke.com
Name: TBWA\Concept
Country it operates in: Nigeria
Type of agency: Market research; strategy; creative conceptualisation and implementation in print, radio, TV, outdoor, PR, animation, event management; client service and account management
Major clients: Standard Bank, Beko, British Council, Dangote, Gold Circle, UAC, Tastic, MTN
Contact details: OsiboImhoitsike, business director. +234 080 6164 7936. oimhoitsike@tbwaconcept.com
Name: TBWA\ Khangarue
Country it operates in: Tanzania
Type of agency: Market research; strategy; creative conceptualisation and implementation in print, radio, TV, outdoor, below-the-line and retail communication; PR; events management; media (planning, strategy and buying); client service and account management
Major clients: Village Supermarket, Olam, UNICEF, USAID, Tanzania Breweries Limited, NMB Karibu Yako, Plascon
Contact details: Nisha Shah-Sanghvi, art director. + 255 767 419 009. info@khangarue.com
Name: TBWA\ YELLOW BRICK ROAD
Country it operates in: Nigeria
Type of agency: Market research; strategy; creative conceptualisation and implementation in print, radio, TV, outdoor, below-the-line and retail communication; PR, events management; media (planning, strategy and buying); client service and account management
Major clients: Glo, Smile, NB, Oando, First Bank, Nissan, MTN
Contact details: Kaliko Olowole, managing director. +234 808 808 8008. Kaliko@yellowbrickroad.com.ng
Name: TBWA\Uganda
Country it operates in: Uganda
Type of agency: Strategy, creative conceptualisation and implementation in print, radio, TV, outdoor, below-the-line and retail communication; digital/social media; PR; events management; media (planning, strategy and buying); production management; client service and account management
Major clients: Aga Khan, Clarkson Insurance Brokers Ltd, Game Discount World Uganda Ltd, Hima Cement Ltd, Kenchick, KFC, MoneyGram, MTN (from 1 July), MultiChoice, GOtv, Nile Breweries Ltd (now Inbev), Sadolin Limited (now Plascon), TOTAL Uganda Limited, Toyota Uganda, The Rangers Ltd, UNICEF, StanChart, The International School of Uganda
Contact details: Ulric Charteris, creative director, +256 756 200524, ulric.charteris@tbwa-uganda.com
DENTSU AEGIS |
||
| Carat and Vizeum: | Owns: Ghana, Kenya, Nigeria, South Africa, Tanzania | Associates: Angola, Burkina Faso, Cameroon, Cape Verde, Central African Republic, Chad, Côte d’Ivoire, DRC, Equatorial Guinea, Ethiopia, Gabon, Gambia, Guinea, Guinea-Bissau, Mali, Mauritania, Mozambique, Niger, Republic of Congo, Togo, Western Sahara, Senegal, Uganda |
| DAN SSA | Owns: Ghana, Kenya, Nigeria, South Africa, Tanzania | Associates: Ghana, Nigeria, Senegal, Zambia |
| iProspect | Owns: Kenya, Nigeria, South Africa | Associates: None |
| Isobar | Owns: Kenya, Nigeria, South Africa, Tanzania | Associates: Côte d’Ivoire, Senegal |
| John Brown | Owns: South Africa | Associates: None |
| MKTG | Owns: South Africa | Associates: None |
| Posterscope | Owns: Ghana, Kenya, Nigeria, South Africa | Associates: None |
Affiliates of Carat and Vizeum
Name: ACMAR Partners
Countries it operates in: Burkina Faso, Cameroon, Central African Republic, Chad, DRC, Equatorial Guinea, Gabon, Ivory Coast, Niger, Republic of Congo, Togo
Type of agency: Media strategy, media planning and buying, monitoring and reporting, creative, design, digital strategy, digital planning and buying, social media managing, digital creative, OOH strategy, OOH planning and buying, OOH monitoring and reporting, activation and events
Contact details: Mbomnda Onguene, media coordinator. +237 33 429 787. mboms.onguene@acmarmediagroup.com
Name: Back Communications
Countries it operates in: Angola, Mozambique
Type of agency: Media strategy, media planning and buying, monitoring and reporting, creative, design, digital strategy, digital planning and buying, social media managing, digital creative, OOH strategy, OOH planning and buying, OOH monitoring and reporting, sponsorship, content generation, activation and events
Contact details: Carlos Cardim, CEO. +244 923 416 718. carloscardim@backcommunication.com
Name: Primediacom Senegal
Countries it operates in: Cape Verde, Gambia, Guinea, Guinea-Bissau, Mali, Mauritania, Western Sahara, Senegal
Type of agency: Media strategy, media planning and buying, monitoring and reporting, creative, design, production development, digital strategy, digital planning and buying, social media managing, digital creative, OOH strategy, OOH planning and buying, OOH monitoring and reporting, activation and events
Contact details: Fatou Sy, CEO. +221 33 827 68 62. Fatou.Sy@dentsuaegis.com
Name: 251 Communications
Country it operates in: Ethiopia
Type of agency: Media strategy, media planning and buying, monitoring and reporting, creative, design, production development, digital strategy, digital planning and buying, social media managing, digital creative, OOH strategy, OOH planning and buying, OOH monitoring and reporting, activation and events
Contact details: Addis Alemayehou, CEO. +251 116 635 235. addis@251communications.com
Name: The Print House
Country it operates in: Uganda
Type of agency: Media strategy, media planning and buying, monitoring and reporting, digital strategy, digital planning and buying, social media managing, OOH strategy, OOH planning and buying, OOH monitoring and reporting, sponsorship, activation and events
Contact details: Sam Rubanga, country manager. +256 753 200 1199. Samuel.Rubanga@dentsuaegis.com
Affiliates of DAN SSA
Name: Insel Communications Limited
Country it operates in: Ghana
Type of agency: Creative, design, production/development, digital creative, content generation
Contact details: Russel Eni, managing director. +233 28 952 3534. russel@inselghana.com
Name: Noah’s Ark
Country it operates in: Nigeria
Type of agency: Creative, design, production/development
Contact details: Lanre Adisa, managing director/CCO. +234 0809 245 9999. lanre@noahsark.com.ng
Name: Outori
Country it operates in: Nigeria
Type of agency: Creative, design, production/development, digital planning and buying, social media managing, sponsorship, content generation, activations and events
Contact details: Obinna Aniche, president. +2347010337330. obinna.aniche@outori.com
Name: Voice Africa
Country it operates in: Senegal
Type of agency: Creative, design, production/development, digital creative
Contact details: Serigne Barro, general manager. +221338273145. sbarro@peopleinput.com
Name: Mojo
Country it operates in: Zambia
Type of agency: Media strategy, media planning and buying, media monitoring and reporting, digital strategy, digital planning and buying, social media managing, OOH strategy, OOH planning and buying, OOH monitoring and reporting, sponsorship, activation and events
Contact details: John W Mwanza, CEO. +260211841032. john@mojo.co.zm
Affiliate of Isobar
Name: People Input
Countries it operates in: Côte d’Ivoire, Senegal
Type of agency: Creative, design, production/development, digital strategy, digital planning and buying, social media managing, digital creative, content generation
Contact details: Papa Samba Thiongane. +221338273145. pthiongane@peopleinput.com/Serigne Barro, general manager. +221338273145. sbarro@peopleinput.com
