Not seeing Africa as a single market, and recognising and embracing the differences between countries, is key to doing successful business on the continent. Read more
Digital in Africa is neither explorative nor exploitative. It’s what we eat, live and need to survive. The digital revolution in Africa is driven by mobile. Read more
Africa’s biggest media challenge is one the rest of the world is also struggling with: how to monetise via advertising, and shift the dominance held by US tech giants. Read more
The second in our three-part series on Africa's media queens. Today, we feature Kenya's Julie Gichuru, a TV producer, media personality and entrepreneur. Read more
Very useful resource: A list of agencies with their territorial activities mapped along with a brief profile of five of the local players that they partner with. Read more
'Talent and its management… remain at the heart of our reason to be: That is what our clients pay us for...' ~ WPP Annual Report & Accounts 2016. Read more
