[PARTNER CONTENT] Understanding the ins and outs of paid media can be challenging for most business owners venturing into the rest of Africa. Read more
Africa does not have digital marketing skill benchmarks. While it is common knowledge there is a digital marketing skills gap on the continent, there is not much information on its size. Read more
Africa's media landscape is a “whirlwind of change and growth in activity”. Read more
Not seeing Africa as a single market, and recognising and embracing the differences between countries, is key to doing successful business on the continent. Read more
Digital in Africa is neither explorative nor exploitative. It’s what we eat, live and need to survive. The digital revolution in Africa is driven by mobile. Read more
Africa’s biggest media challenge is one the rest of the world is also struggling with: how to monetise via advertising, and shift the dominance held by US tech giants. Read more
