• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home News

The Masked Singer set for South Africa – to be produced in three languages

by TMO Reporter
September 2, 2022
in News
0 0
0
The Masked Singer set for South Africa – to be produced in three languages

Primedia has acquired the rights to The Masked Singer

Share on FacebookShare on Twitter

Primedia has set its sights on becoming a multimedia powerhouse, delivering radio, television, and video content, within and beyond South Africa and the eight African countries in which the group operates.

At the company’s Prime-X event on Tuesday, Primedia’s CEO Jonathan Procter laid out its vision until 2025. “We are cognizant of the ever-changing and evolving South African and global media landscape, and we recognise the seismic shifts in market tectonics, and we have fully embraced this whole new world,” he said. “If we don’t innovate and create and collaboration, we will be left behind. We have to re-invent ourselves continuously to stay relevant.”

And kicking off its new direction was the announcement, greeted with a rousing cheer, that the group had acquired the rights to The Masked Singer, one of the world’s most popular television shows. “We have bought the exclusive rights to one of the world’s biggest shiny floor shows which we will co-produce with our very own Anele and her production company Rose and Oaks”. The partnership between Primedia and Mdoda’s multimedia company will see the show tailored for local audiences and will be broadcast in three languages.

The Masked Singer is a celebrity singing competition. Well known personalities perform under the cover of flamboyant costumes and facial masks to conceal their identities. It has proved to be a winning formula which has attracted voluminous audiences worldwide.

A South African version of Deal or No Deal is also on the cards, to be produced in collaboration with local television players.

“We don’t want to be Spotify, or You Tube or Twitter or TicTok or Facebook or Instagram or Netflix or Disney’, Procter says, “but we can make and own the compelling content that those platforms need so desperately if they want to be relevant on this continent. We know how to tell our stories in ways that resonate with the audiences of South Africa and Africa.

“This content also has massive relevance for global audiences and is in very, very short supply at the moment, so Primedia is well positioned to leverage its skills in market demanding local content. The appetite for content from Africa is going to grow exponentially as more and more of our music and our stories find their rightful place in the global demand for compelling content that delivers accretive audiences.”


Tags: Anele MdodaJonathan Proctermultimedia contentPrimediaPrimedia BroadcastingradiotelevisionThe Masked Singervideo

TMO Reporter

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Kelders van Geheime: The characters are here

Kelders van Geheime: The characters are here

March 22, 2024
Dissecting the LSM 7-10 market

Dissecting the LSM 7-10 market

May 17, 2023
Keri Miller sets the record straight after being axed from ECR

Keri Miller sets the record straight after being axed from ECR

April 23, 2023
Getting to know the ES SEMs 8-10 (Part 1)

Getting to know the ES SEMs 8-10 (Part 1)

February 22, 2018
Sowetan proves that sex still sells

Sowetan proves that sex still sells

105
It’s black. It’s beautiful. It’s ours.

Exclusive: Haffajee draws a line in the sand over racism

98
The Property Magazine and Media Nova go supernova

The Property Magazine and Media Nova go supernova

44
Warrant of arrest authorised for Media Nova’s Vaughan

Warrant of arrest authorised for Media Nova’s Vaughan

41
South Africa’s commerce media moment has arrived

South Africa’s commerce media moment has arrived

May 30, 2025
Seven Days on Social Media: Child Protection Week, #MyDisappointment and a soppy seal

Seven Days on Social Media: Child Protection Week, #MyDisappointment and a soppy seal

May 30, 2025
Navigating the AI tide without losing our humanity

Navigating the AI tide without losing our humanity

May 29, 2025
The marketing mission remains clear

The marketing mission remains clear

May 29, 2025

Recent News

South Africa’s commerce media moment has arrived

South Africa’s commerce media moment has arrived

May 30, 2025
Seven Days on Social Media: Child Protection Week, #MyDisappointment and a soppy seal

Seven Days on Social Media: Child Protection Week, #MyDisappointment and a soppy seal

May 30, 2025
Navigating the AI tide without losing our humanity

Navigating the AI tide without losing our humanity

May 29, 2025
The marketing mission remains clear

The marketing mission remains clear

May 29, 2025

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
glenda.nevill@cybersmart.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?