Advertisers are planning TV for a consumer that no longer exists
Audiences switch seamlessly between broadcast, streaming, online video and gaming on the same TV. Traditional media planning still treats TV ...
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Tag: television
South Africa’s TV currency is being rebuilt
Global ad spend forecasts from WARC’s Future of Media 2026 Report, the collapse of South Africa’s traditional pay-TV model, and ...
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TikTok’s popular microdramas shrink TV into bite‑sized chunks
TikTok’s PineDrama is driving the rise of scripted microdramas on mobile. Short, cliffhanger-style episodes are attracting millions of viewers. TikTok ...
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Propaganda machine to public good: a brief history of 50 years of TV in South Africa
South African TV evolved from apartheid propaganda into a platform for democracy and cultural expression. Post-1994 broadcasting expanded from an ...
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Outcry over decision to can Face the Nation
The South African Broadcasting Corporation is standing firm that its decision to can political talk show Face the Nation is ...
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Paramount deal: the winners, losers and Trump’s man in the middle
Netflix’s planned acquisition of Hollywood studio Warner Bros Discovery (WBD) has fallen apart at the eleventh hour, as Paramount Skydance ...
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