With viewers migrating to streaming services and web videos, the product placement trend makes sense. But not all product placements work as intended, and my research has shown that advertis... Read more
[PRESS OFFICE] The question is: what has been the effect of Covid-19 on the traditional eyeball and eardrum giants of print, radio and television? Read more
Media measurement has been in the news a lot lately – largely centred around the granddaddy channel, television. Read more
It’s almost instinctive to latch onto phrases like ‘changed forever’ and ‘never be the same’, but for those of us who work in the world of trends and behaviour, that’s a recipe for disaster. Read more
Made in South Africa telenovelas are a huge hit, and not just among TV audiences. Advertisers are pretty taken with them too. Read more
[PRESS OFFICE] Showmax has released first-look images and a new Temptation Island South Africa video introducing all 10 single men. Read more
