[PRESS OFFICE] Openview has added leading KwaZulu-Natal commercial broadcaster East Coast Radio to the free-to-air satellite platform’s audio bouquet.
With an audience of more than 1.1 million tuning into East Coast Radio, ECR will now have a significantly expanded reach into more than three million Openview households. This development raises the number of radio channels available on the Openview audio bouquet to 26.
While East Coast Radio is most widely known for platforming the latest music hits, the engaging talk shows and news updates are key factors in the station’s mass appeal.
Strategic collaboration
This strategic collaboration between Openview and ECR aims to enhance the entertainment and news experience for millions of listeners across the country.
“Our mission at Openview has always been to bring our audience the best in entertainment, and the addition of East Coast Radio to our radio bouquet reaffirms this commitment,” said Mmatshipi Matebane, executive head at Openview.
“We are thrilled to partner with East Coast Radio, a station renowned for its lively content and extensive listenership, and we believe this collaboration will greatly enrich the entertainment options available to our viewers.”
Rich variety of content
Openview continues to strengthen its position as a leading provider of free-to-air satellite television in South Africa. This expansion ensures Openview users can enjoy an increasingly rich variety of fresh content, keeping them informed and entertained, without any monthly fees.
As the excitement builds around the collaboration between East Coast Radio and Openview, Boni Mchunu, the managing director of East Coast Radio, expressed her thoughts.
“At East Coast Radio, we constantly strive to stay at the forefront of the audio industry, and being part of the Openview audio bouquet further solidifies our position as a leading commercial broadcaster in KwaZulu-Natal,” she said.
New avenues
“We are eager to explore this new avenue for growth and continue providing exceptional content that resonates with our diverse audience.
“We are delighted for this opportunity to work with Openview, and we are confident that together, we will continue to captivate and entertain listeners throughout the nation with our hit music, award-winning presenters and our news and traffic updates.”
To tune in to East Coast Radio on Openview, simply switch to the audio bouquet on your Openview decoder and browse to channel 606. For more information about Openview and its offerings, visit www.openview.co.za.
About Openview: Openview first launched on 15th October 2013 and is SA’s first free-to-air satellite service, offering a variety of TV & Radio Channels – catering to all ages, races, and genders across South Africa. Openview is currently in more than 3.2 Million Homes in South Africa. The decoder is purchased as a once-off cost and has no monthly fees – affording millions of South Africans access to world class entertainment and programmes
About East Coast Radio: East Coast Radio is KwaZulu-Natal’s number one for hit music and creating memorable moments that evoke emotions, connecting families to KZN and the world. ECR is the leading English commercial radio station in KwaZulu-Natal, boasting a loyal listenership of more than 1.1 million listeners. The station’s core audience comprises of both males and females in LSM 7-10, aged 25 to 49 years. The station also offers the widest variety of hit music in the province. Not only does ECR keep listeners entertained via conventional means, but the station also offers unrivalled, innovative multi-media solutions.
