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Deepest condolences to the family & close friends and also to those who served their advertising apprenticeship with Louis Wilsenach...
One of the methods traditionally used to highlight the distribution and market viability of haves and have-nots is socio-economic segmentation...
We have all known for some time now that the job title 'media planner' is obsolete. Indeed it’s not difficult...
...When you’re selling ad space to digital natives you need to accept that they are also newspaper immigrants....
If there’s one thing that we are good at as South Africans, its “sneaking one past the goalie”.
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