Alexandra (Alex) Osorio is a senior marketing and communications strategist based in New York. She is the co-founder of something or other – a boutique marketing consultancy – and currently serves as the interim Vice President of Brand Communications and Marketing at the International Fund for Animal Welfare (IFAW). She pioneers multi-channel communications and marketing strategy (from creative to execution) that drives business impact for non-profits and for profits alike. Her passion is bringing cause to culture for greater awareness and action.