I have been in involved media strategy since 1991 when I moved from Buying into Strategy at Ogilvy & Mather and grew and learnt there for 4 years.
A few years, and agencies, later I was appointed Media Director on the ABSA account at the MediaShop.
I was also Media Director at Universal McCann and Manager, Business Planning at Mindshare for several years.
I headed up Strategy with Dare Media on the S.C. Johnson account and now finally at Starcom heading up the Ellerines Account.
My passions are staying ahead of the game and mentoring younger, up and coming, Media Strategists.