Influencer marketing for every niche
These days, there is a niche on social media for every interest under the sun and thus there are also...
Instagram started hiding likes, and we like it
In a bold move, Instagram is testing hiding post likes in seven countries at the moment. The new test feature...
ARB enforces Social Media Code in South Africa
Last year there were rumours that the Advertising Regulatory Board (ARB) would require influencers to mark all sponsored social media...
What South African social media users think of influencers
Earlier this year, Nflu#ntial conducted a digital survey to gain insights specifically into South African consumers’ social media behaviour and...
Why influencers don’t work for free
Truth is, if the right types of influencers are used in the right way, they can bring immense value to...
What do we mean by ‘influencers’ in South African terms?
Nano, micro, mid-tier, macro and mega influencers mean something else in South Africa than it does in the more established...
