In a bold move, Instagram is testing hiding post likes in seven countries at the moment. The new test feature allows you to see who liked your posts, but no one else will be able to. Read more
Last year there were rumours that the Advertising Regulatory Board (ARB) would require influencers to mark all sponsored social media posts, and it’s now a reality. Although many local influencers are already doing this, the ARB is finally enforcing this code. This comes after an influencer failed to disclose a trade exchange with a big […] Read more
Earlier this year, Nflu#ntial conducted a digital survey to gain insights specifically into South African consumers’ social media behaviour and sentiment towards influencers and their content. Read more
Truth is, if the right types of influencers are used in the right way, they can bring immense value to brands. Read more
Nano, micro, mid-tier, macro and mega influencers mean something else in South Africa than it does in the more established markets when we look at follower counts. Read more
