We bridge the generational and cultural gap.
We are on the ground, living the brief.
We have insights into people, specifically youth culture and behaviour that isn't based on desktop research alone; it goes beyond that.
We don’t just study the culture, we embody it.
Founded in 2013, Until Until began when a group of friends threw a party on a tennis court called "High School Cool" on Youth Day. The event's success spurred additional ventures, prompting the founders to formalise their business and create a range of event brand properties that have become synonymous with the best of Johannesburg entertainment life.
