After studying languages at UCT and law at UNISA and Cambridge, Caryn Gootkin practised as a lawyer for nine years before realising that her true passion was for words and the way they are used and abused. She has recently started in other words providing copy editing, proofreading and plain language rewriting services.
Contact: caryn@cybersmart.co.za / www.inotherwordscg.co.za
cell: 084 703 0777 | fax: 086 692 0391
![How bad writing (and inane slogans) can harm a brand’s image [part 3]](https://themediaonline.co.za/wp-content/uploads/2011/09/Screen-Shot-2011-09-13-at-7.04.56-PM.png)
![How bad writing can harm a brand’s image [part 2]](https://themediaonline.co.za/wp-content/uploads/2011/09/foschini3_1259587420_large.jpeg)
