Watching the right content on TV, in moderation, can be good for children’s intellectual, social and emotional development. Read more
The MOST awards is coming up and Mediamark is once again the sponsor of the Media Agency Legend Award. Mediamark has coveted the sponsorship of this award for many years and will continue to do so going forward. Charlie Wannell, head of marketing at Mediamark, explains why this is such an important award for Mediamark […] Read more
Most media owners agree that selling advertising is tougher than ever in an industry that has become cluttered and fragmented. There is fiercer competition between a growing list of platforms, even as print, broadcast and other traditional media companies try to reinvent themselves for a new consumer and technology landscape. Brands, meanwhile, face shrinking marketing […] Read more
Looking back on 2014, it’s clear that we are living in an era of converged media where the consumer has a voice, content lives on dozens of scattered platforms, and traditional media is having to move at a lightning pace to keep their audiences engaged. Charlie Wannell takes a look. The media landscape in South […] Read more
