I am a professional strategic marketing leader spanning 20 + years both internationally and locally with cross functional project initiation and management experience. Having worked as a senior leader in both advertising and media agencies I have a solid knowledge in these go to market disciplines. I have a track record of managing teams of up to 22 skilled employees. I am able to assimilate new, complex, diverse and pressurised environments and process knowledge efficiently to implement exponential improvements as proven in Banking, FMCG, Telecoms, Retail and Beverages. I have an established reputation for execution ability with proven track record of bottom line uplift whilst simultaneously managing the Risk Framework.
A strong post pandemic trend is proving that digital adoption has augmented its usage and growth for the benefit of both consumers and marketers. This has actively shown a rise in online video consumption, domestically. Read more