thought leader in the alternative and OOH media industry in South Africa. BOO! has continued to evolve and innovate by introducing pioneering media platforms into the SA media landscape. As a CEO, Dave has navigated being acquired by a listed company, managed businesses within the larger group, which then de-listed, before Dave purchased the business back. Dave’s initial background in the publishing industry and now in OOH has seen a merging of the two disciplines. BOO! has pioneered and manage, amongst other media, powerful new digital content channels within the university, business class lounge, aviation and shopping mall sectors.