Desirée Gullan is the Creative Director of Gullan&Gullan Advertising (Pty) Ltd. Gullan&Gullan’s propriety brand-centric™ methodology forms the basis of every communication service ensuring that brand equity is enhanced through congruent, consistent expression at every touchpoint from above and below the line, online, and brand experiences.
Today, e-commerce finds people shopping from the comfort of their home, and social commerce means they’re still shopping while being social on their preferred platforms such as Instagram Checkout or Facebook Shops. Read more
The nature of advertising shifted drastically over the last year. Not only are consumers seeing less experiential and traditional advertising due to Covid-19, they’re also growing tired of the constant bombardment of ads across their favourite media platforms. For many consumers, ad-blockers are the answer, which leaves marketing professionals with a new challenge of how […] Read more
A major takeaway from the pandemic is that it permanently changed consumer behaviour, both online and offline, and marketing professionals, businesses and organisations need to adapt to this behaviour change. Read more
Sales and marketing have been playing broken telephone. Traditionally, marketing campaigns ended with delivering leads to client – and that’s where the action stopped. Little was known about the status of the leads – whether they’re hot or cold or their location along the purchasing journey. And worst of all, there was no analytics to […] Read more
I’m no futurist, but the more Gullan&Gullan offers its clients digital and social media services the more we have to be at the cutting edge of online communication strategies and trends. Here are some online trends to look out for in 2011. 1. Pay attention to consumer attention There are so many tools to measure […] Read more