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Desirée Gullan is the Creative Director of Gullan&Gullan Advertising (Pty) Ltd. Gullan&Gullan’s propriety brand-centric™ methodology forms the basis of every communication service ensuring that brand equity is enhanced through congruent, consistent expression at every touchpoint from above and below the line, online, and brand experiences.
There's a reason TikTok and Reels are so popular. These short-form videos are engaging and entertaining, and can leave a...
We're already seeing the impact Gen Zs have on Millennials and Gen Xs when it comes to brand selection, online...
Today, e-commerce finds people shopping from the comfort of their home, and social commerce means they’re still shopping while being...
The nature of advertising shifted drastically over the last year. Not only are consumers seeing less experiential and traditional advertising...
A major takeaway from the pandemic is that it permanently changed consumer behaviour, both online and offline, and marketing professionals,...
The scale of disruption has forced communications agencies globally to rethink their strategies, which, for many has meant a radical...
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