Gary Whitaker is CEO of the Broadcast Research Council of South Africa. He has over 17 years’ experience in the fields of market research, media strategy, and traditional and digital marketing. He has held positions at AC Nielsen, Millward Brown, Mindshare, Nestlé S.A., MTN and Publicis Media. Gary’s core focus is delivering accurate data to enable the deep and meaningful consumer insights that form the basis for sound strategies.