Japhet Manda is a digital marketing manager at the Brave Group, based in Johannesburg. He writes on digital strategy, cultural marketing and brand building in the South African market. Connect with Japhet on LinkedIn or visit juffmanda.com. Brave Group is an integrated marketing and communications company that brings together strategy, creativity, and technology to help brands grow. Its specialist businesses span creative, PR, experiential, and innovation-led marketing solutions. For more information, go to: https://bravegroup.co.za