Jason Kubheka is a social media manager at VMLY&R South Africa. He originally joined the agency on a learnership. To find his perfect fit, he jumped around the departments before settling on social media where he feels completely at home. He spends much of his time behind a screen but also gets to attend client events, and enjoys the complexity that comes from each brand having its own social media voice. He gets to switch from the fish-filled lingo of Lucky Star pilchards to selling insurance for Holland, and also does reporting and event coverage.