Jason Kubheka, is a social media manager at VMLY&R South Africa. He originally joined the agency on a learnership. To find his perfect fit, he jumped around the departments before settling on social media where he feels completely at home. He spends much of his time behind a screen but also gets to attend client events, and enjoys the complexity that comes from each brand having its own social media voice. He gets to switch from the fish-filled lingo of Lucky Star pilchards to selling insurance for Holland, and also does reporting and event coverage.
TikTok is very different from anything that’s gone before and if brands want to benefit from it, brand owners and managers must start making serious marketing decisions on how to take advantage. Read more
Ramaphosa’s use of Twitter is admirable, it’s a step in the right direction, and it’s still in its early days. We’re not at Trump levels of communication, but maybe we don’t need that level of granularity. Read more